A Great Story Always Wins


In the world of technology, things happen fast. Each day you can read about a new camera, the latest computer, or the next iPhone. Film and video production are no different.

RED, a camera company based in California, is pushing the industry forward–and fast. Higher frame rates, bigger sensors, more detail. Edit in RAW, shoot in 5K and soon 6K.

Trust me, I could go on and on. This is all good and well, but how does this relate to telling a story?

I am the first to admit that I often get lost in all the tech and gadgetry of video production, and at times it’s permissible. Recently, though, I have found great inspiration and fascination in storytelling, moving past the technology of it all and looking more at the content. Being the viewer of a great story is a special experience and it has brought to my awareness the true value of a powerful story.

A great story captivates and engages the viewer in the subject, like in the video below.

Great Wooden Boats: RED EPIC from Philip Bloom on Vimeo.

As I revisited this favorite of mine, I found myself moved by the story all over again. And you know what? Not once did I think to myself what camera was used, or how a particular shot was achieved. A great story rises above all the technology used to capture it and displays with beauty the subject at hand as if you have known him, her, or it for years.

Technology is important and shouldn’t be ignored altogether, but a great story will always win.

For your viewing pleasure, here are a few others I enjoy.

Sierra Nevada Brewing Co.

Paperman by Disney Animation

On Assignment

Happy Friday!

February 8, 2013 · Posted by in video  


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