A Day at the National Press Club

Earlier this week, I had the pleasure of visiting Washington, DC, to celebrate a really great project we’ve worked on for the past couple years with our client, InterContinental Milwaukee. The hotel was named a finalist in PR News’ Corporate Social Responsibility awards in the category of Corporate-Community Partnership for its Pink Room, a program in which a portion of the proceeds from each guest’s stay in one of the pink-clad rooms is donated to a local breast cancer support organization, ABCD: After Breast Cancer Diagnosis.

The awards luncheon took place at the National Press Club, just about two blocks from the White House and one of the most famous conference facilities in the country, known for hosting global leaders in government, politics, and business.

While the Pink Room didn’t come out on top in its category, it received an honorable mention award—which truly is an honor when listed among companies like Toys R Us (category winner), Craftsman, and WWE.

Prior to the awards luncheon, I participated in the PR News’ PR Writing Workshop led by Michael Long, Director of Writing at Georgetown University. During the three-hour class, we got back to the basics of good PR writing. After you’ve been in the industry awhile, you start to get swayed by what clients want (even though they might not have any experience in PR) and can sometimes lose sight of how things should actually be done to get results. The class was a great refresher course, reminding me of simple principles that can be forgotten in the hustle of the workday. Some examples:

  • Think before you write
  • Keep your goal in mind
  • One sentence equals one idea
  • Adopt the perspective of others

Sunday afternoon, I also had the opportunity to do some exploring. The weather was beautiful as I took in the sites.

 

 

A big congratulations to the Pink Room team and everyone who has worked to make the program a success! I’m honored to be a part of it.

February 14, 2013 · Posted by in event, pr  

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