Targeted Ads

Lenticular Ad

I’ve seen Lenticular printing typically used for art, but it’s also been used in the advertising world. If you’re not familiar with Lenticular printing, it’s a method of printing which incorporates lenses (or specific angles) so that the final image has the illusion of depth, or the ability to change or appear to move when the image is viewed from different angles.

The ANAR Foundation came up with this creative use of lenticular printing for an ad that shows a hidden message to kids who are short enough to see it at a different angle than adults.

There’s a great post at DIYPhotography.net which explains things a bit more, or just check out this video which explains how the ad works.

May 6, 2013 · Posted by in art, design, marketing  

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