The Psychology Behind Color

As a child you probably tore through your crayon box with reckless abandon. With little thought given to what colors were used and why they were used, your coloring book was left looking like the entire box of crayons had melted in the sun. As you grew older though, you began to associate different colors with different things. The sky was blue and the grass was green. Boys wore blue and girls wore pink. In a child’s mind, this is just how things were.

Eventually you started to associate color with more than just what your eyes see. Most of us have heard the term “seeing red”. A phrase often used to describe anger and aggression. If you’re “feeling blue”, it’s because you’re sad or depressed. Whether you realize it or not, colors affect our moods and emotions, and the way they are used in marketing are often used to trigger a subconscious reaction in you.

It’s believed that the color red, besides being associated with anger, can actually stimulate hunger. Combine this with yellow, and you’re eyes are literally telling your stomach it’s time to eat. If you don’t believe there’s a psychology to color, try telling these restaurants to change theirs.

The psychology of color is a powerful one, and big corporations know this. The colors they choose to represent their company are more than just an afterthought. Every color has unique associations and emotions tied to it, and they are carefully chosen to send you a message without ever saying a word.

Each color represents a whole lot more than people would have ever thought. Who knew?

May 14, 2013 · Posted by in branding, design, marketing  


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