Can Designs Over Time


Check out the post history 103: evolution of soft drink cans for a look at soda cans and how the branding & design has changed over the years.

Coca-Cola often includes a bottle in their can design, which I’ve always found interesting. (You’ll notice the same theme with Heinze ketchup packets, and in fact their latest ketchup delivery device is actually shaped like a bottle.)


For the 7up designs, I distinctly remember the cans from 1967 to 1990, but don’t recognize the 1977 design… was it that forgettable?

(Disclaimer: as a kid I had quite the beer & soda can collection, which might be part of the reason I remember so many of the old cans.)

July 10, 2013 · Posted by in branding, design, marketing  


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