New Year, New Clients!

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This new year is going to be another big one for Z2—lots of exciting stuff on the horizon, including even more growth and some really fun projects. On that, we’re happy to announce our latest client, Delafield Tourism Council.

As Delafield’s agency of record, we’ll be helping the organization with everything from research and creative development to public relations and social media. The city of Delafield holds a very a special place in our hearts, as that’s where Z2 got its start nearly 10 years ago, so it’ll be a really fun partnership for us.

More on the new client front—we’ve also partnered with Austin Plumbing and Haselow’s Polar Express Heating & Air Conditioning to work on their branding and marketing, including web site design and development, social media, photo/video, and more. We’re looking forward to working with these two highly respected, family run local businesses. Great people over there!

We’ve also been working on a new product launch for Dean Healthcare, and have been tapped to help the Milwaukee Symphony Orchestra League update its brand.

Those are just a few updates from the last couple months. We’re expecting even more good news to share in the next several. Remember to check back for updates!

January 18, 2013 · Posted by in branding, marketing, misc  

Please, join us for a great cause! Enjoy an unforgettable night of song, spirit and inspiration in support of local families affected by cancer on Saturday, October 27, 2012, beginning at 7:00 p.m. The Third Annual ‘This Time Tomorrow’ Benefit Concert & Masquerade Ball, organized by This Time Tomorrow Foundation (TTTF), promises to be a night to remember—with music, food, auctions, and more. One hundred percent of the sales from the event will be donated directly to local families affected by cancer. This year’s event will honor the families of Kathleen “Cookie” Topp, Maddie McLaughlin, LuLu Sammarco, and Dick Ticcioni.

The event, held at InterContinental Milwaukee and presented by Marcus Hotels & Resorts, will feature a private concert with the music of Billy Joel performed by ’52nd Street,’ a performance by Peter Mac & The Fighting Fish, and the world premier of the 2012 recording of ‘This Time Tomorrow’ music video performed by Peter Mac. Guests will enjoy complimentary passed hors d’oeuvres, gourmet tapas, TTTF will provide masks for a masquerade ball.

Using music and the arts to inspire hope, TTTF provides financial support to individual families and organizations focused on cancer research, education or advocacy. It is the organization’s goal to help those affected today reach the tomorrow they deserve.

There also will be live and silent auctions at the event, with proceeds benefiting TTTF. Special MC’s for the night are 99.1 WMYX’s Van “The Man” McNeil, Green Bay Packers Hall of Famer Mark Chmura, and ESPN Radio 540’s Craig Karmazin.

Tickets are on sale now for $100 per person. They can be purchased online or at the door, and special group sponsorship packages are available. For more information on the benefit concert and This Time Tomorrow Foundation, visit www.thistimetomorrow.org.

October 18, 2012 · Posted by in event  

Filming at The Pfister

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What an amazing video shoot we had yesterday at The Pfister! Those are the kind of gratifying days that make us feel lucky to have such exciting, creative jobs. We’re working on a documentary for the hotel, and need to gather a ton of great footage. For this shoot, we got a permit to shut down a block of Jefferson Street to capture some of the shots.

We started in the morning, filming the exterior of the building.

Which included some old school talent.

And even got Cory up in a boom!

Next, we moved inside for some footage of the gorgeous lobby.

Later, we went back outside for some night shots. (We had some help with the lighting.)

And Cory got back in the boom!

Thanks to everyone who worked their tails off to help make it happen. We cannot wait to share the final product with all of you!

October 3, 2012 · Posted by in branding, marketing, video  

Here’s a wacky example of how one company has tailored its advertising to the upcoming Presidential election. Beef jerky maker, Jack Link’s, hired an artist, Jason Mecier, to create mosaics of the two Presidential candidates entirely out of pieces of jerky. Intriguing time lapse below.

While the jerky campaign has definitely caught my attention, I’m 100% certain it will lead me to not purchase Jack Link’s. In fact, for some reason, it makes me never to want to eat jerky again. It’ll be interesting to see how other unlikely companies will tailor their advertising around the campaign.

August 24, 2012 · Posted by in marketing, social media, video  

Pin-spiration

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I’ve heard a lot of people refer to Pinterest with snide remarks about “imaginary brides planning imaginary weddings” and as it being “just another place to post photos of your dog.” Yes, there a lot of unengaged 20-somethings on the site pinning to their “When I Get Married/For My Wedding… Someday/Dream Wedding” boards, but there are also a lot real brides—and non-brides—using the site for real things.

I’m not one of the Pinterest-obsessed, pinning all day and night. Most of the time, I don’t actually pin anything online—I guess I consider myself to mentally pin ideas. I maybe visit the site a couple times a week. That’s enough for me to glean some inspiration and then do something with it. The way I see it, you can pin all you want, but if you don’t actually create something in the end, it’s all just a waste of time (or, I suppose, it could be considered a form of entertainment).

The reason I like Pinterest is because it has actually inspired me to be more creative. Most of the projects I’ve made since joining the site have not been exact ideas I copied from someone else. Instead, they have been a direct result of thinking about everyday things differently, and knowing that if all these other people in the world can create, so can I. Pre-Pinterest, I’m 99% sure I would have never picked up a bucket of old saw blades at a garage sale and made them into a coffee table art piece.

And yes, I have also gotten some wedding ideas from the site. But, there’s so much more to Pinterest than copying other people’s good ideas. It’s all about inspiration.

From a marketing perspective, the Pinterest possibilities are endless. As a Pinterest user, however, I fear us marketers. To be successful, companies will need to learn to use the system discreetly, as to not corrupt the beauty of the site.

July 27, 2012 · Posted by in art, marketing, misc, social media, web  

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