And The Winner Is…

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We are excited to share that we received six 2014 MarCom Awards! We were recognized in various categories from video production to design, and brought home two platinum and four gold awards for our work with Industries® for the Blind – Milwaukee (IB Milwaukee) and Miller Time Pub and Grill.

We received awards for the following projects:

  • Gold Award for We are IB Milwaukee in the Brochure / Company Overview category
  • Gold Award for Miller Time Pub and Grill Grand Re-Opening in the Media Kit / Special Event category

MarCom Awards is an international creative competition that recognizes outstanding achievements of marketing and communication professionals. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals, which consists of thousands of creative professionals who oversee awards and recognition programs, provide judges and set standards for excellence.

There were more than 6,500 entries from the United States, Canada and 15 other countries from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers for this year’s MarCom Awards.

To view a complete list of winners, visit www.MarComAwards.com.

November 19, 2014 · Posted by in advertising, marketing, video, z2 news  

Honest Slogans

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Via Graphic Designer clifwith1f comes this gallery of logos with honest slogans.

Here’s a few favorites:

YouTube

Apple

Wikipedia

[M]TV

McDonalds

hulu

Check them all out!

February 10, 2014 · Posted by in advertising, art, design  

Cory on The Morning Blend

It seems this year’s Super Bowl TV commercials were on par with the football game itself: fairly boring. While there were a few bright spots, the majority of the ads were mediocre.

Our own Cory Zimmermann appeared on TMJ4’s The Morning Blend this morning to discuss the best and worst commercials from yesterday’s big game. Watch a clip from the show below.

Morning Blend Video

Some of the favorites from the rest of the Z2 team include the Maserati, Budweiser, Chevy, and Radio Shack spots. We also appreciated Esurance’s post-Super Bowl commercial. Not only was it perfectly on brand, but it also kicked up some serious social media buzz.

There was a lot of conversation in the office about how social media has influenced ads. Many of us were torn on the idea of releasing Super Bowl spots prior to the big game. While we understand the idea of building buzz and trying to break through the advertising clutter, the ads lose some of their appeal if they aren’t debuted during the actual game. Given social media’s rapidly evolving influence on advertising, it should be interesting to see what next year’s ads will look like.

What were your favorite/least favorite ads this year?

February 3, 2014 · Posted by in advertising, branding, marketing, social media, z2 news  

Apple – 1984

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Apple - 1984 (Big Brother)

It’s been 30 years since 1984, and I’m not just referring to the year 1984, but the famous television commercial for Apple’s introduction of the Macintosh titled “1984″ that was shown during the Super Bowl, to an audience that wasn’t quite sure what they were seeing.

Here’s a few notes on the ad courtesy of Wikipedia:

Originally a subject of contention within Apple, it has nevertheless consistently been lauded as a classic, winning critical acclaim over time. It is now considered a watershed event and a masterpiece in advertising, and is widely regarded as one of the most memorable and successful American television commercials of all time.

I was an Apple user at the time, and seeing the commercial was an amazing experience. Computer users were eagerly awaiting a machine that could do what the Macintosh could do, and 30 years later, when I look at all of the work I’ve created in part due to Apple, I’m thankful for what Steve Jobs and the Macintosh team did.

Take the computer out of it, and it’s still an insanely great television commercial, and to this day, remains unrivaled in the category of “clients taking a huge risk”.

Need more Macintosh? Here’s Steve Jobs introducing it.

January 22, 2014 · Posted by in advertising, video  

In our professional lives here at z2, we try to do work that gets people to buy/use/like our clients’ products. This rather obvious observation got me to thinking: “Have I ever bought anything because of its advertising?”

Hmmm, let me think. I’m sure there have been some coupon ads and Buy One Get One offers that motivated me to buy something or another at a grocery store or restaurant, but not counting those I honestly can’t remember anything that advertising actually got me to buy.

Despite a few bad consumers like myself, and perhaps you, advertisers aren’t giving up. A recent strategy is the use of celebrities and other so-called “influencers” in social media. They’re paid to make favorable mentions of products on Facebook and Twitter. And they’re paid very well.

Actually, it’s a freakin’ crime what some of them are paid. Khloe Kardashian, for instance, gets an astonishing $13,000 per tweet, and her sister Kim is rumored to rake in $20,000 per tweet.

I can’t decide what’s more sickening: how much they’re paid for their shilling, or the fact that they’re actually esteemed as “influencers.”

Alas, the FTC is catching on to this social media gravy train, and to protect the naïve they are now requiring celebrities to disclose that their tweets about products are not done purely out of love for said products. Among other things, they’re requiring that they add the hashtag “#ad” to all sponsored tweets.

What about you? Is there any product or service you’ve bought as a direct result of its advertising, or the person paid to pitch the product? And, conversely, is there anything you’ve avoided buying as a protest against a particular product’s advertising?

As for me, I’m putting my foot down and will not be buying any Kardashian-endorsed eos Lip Balm, regardless of how pretty it would make my pout.

July 23, 2013 · Posted by in advertising, branding, social media  

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