Lenticular Ad

I’ve seen Lenticular printing typically used for art, but it’s also been used in the advertising world. If you’re not familiar with Lenticular printing, it’s a method of printing which incorporates lenses (or specific angles) so that the final image has the illusion of depth, or the ability to change or appear to move when the image is viewed from different angles.

The ANAR Foundation came up with this creative use of lenticular printing for an ad that shows a hidden message to kids who are short enough to see it at a different angle than adults.

There’s a great post at DIYPhotography.net which explains things a bit more, or just check out this video which explains how the ad works.

May 6, 2013 · Posted by in art, design, marketing  

Design your own custom guitar

I’ve worked with a lot of designers over the years, and one thing that seems common among them is that many of them play guitar. Another thing I’ve learned about designers is that sometimes they really like to design things—even things you don’t typically get a chance to design—so when I saw the Guitar Configurator that Moniker Guitars has, I couldn’t help but design a guitar.

There’s just a small library of graphics and a few different fonts to choose from in the configurator, but there is a note about being able to send them custom images for a mock-up. It would be nice to be able to just upload your own images, but maybe that’s a feature for the future.

Club Z2 Guitar

Not bad for a quick first attempt. If you come across a web site that lets you configure a drum set, let me know, as we’ve got at least two drummers here at Z2 who might be interested. In the meantime, check out Moniker Guitars and try your hand at designing a guitar.

April 26, 2013 · Posted by in art, design, music  


I’m a big fan of the artwork that Shepard Fairey produces, and if you don’t know the name, you probably still know some of his iconic work.

I don’t think anyone would see this patch for the CASIS ARK1 mission and say “Hey! That looks like the work of Shepard Fairey!” but he is a Graphic Designer, and while an artist will often stick to one style, designers typically need to have a bit more breadth to their work.

(It probably helped that he felt honored to be creating this work, as is apparent in this video.)

CASIS Mission Patch ARK1 by Shepard Fairey from FCTN on Vimeo.

March 21, 2013 · Posted by in art, design  

How to piss off...

You may have seen this image floating around the Internet (perhaps in your Facebook feed) from one of your designer friends…

Yeah, I saw it too, but to me, this came across as a well designed piece. I studied design, and type, and my take was that this wasn’t just haphazardly thrown together, but carefully crafted, and beyond that, it delivers the message with humor, and is effective in its purpose. I hope the designers out there recognize those things, and everything else that is going on with this piece.

But who knows? Maybe that’s the artist in me talking, and the designer is ignoring it. Still, check out some of the other work from Shahir Zag, and you’ll probably agree that this shouldn’t piss of your designers, it should inspire them.

January 29, 2013 · Posted by in art, design  

Evolution of Batman

Logos change over time… even if you’re The Batman.

See them all at Calm The Ham.

January 28, 2013 · Posted by in art, branding, design  

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