On Wednesday, Sept. 10, we joined our client, the InterContinental Milwaukee, in celebrating the fifth anniversary of their Pink Rooms – two special guest rooms designed to build awareness, raise funds, offer support and foster hope for those fighting breast cancer.

Decorative cake to celebrate the anniversary

Decorative cake to celebrate the anniversary

For every room booked, $25 is donated to ABCD: After Breast Cancer Diagnosis, a Milwaukee-based organization whose mission is to provide free, personalized information and one-on-one support to people affected by breast cancer.

Pink Room bed on display in lobby

Pink Room bed on display in lobby

The special evening started with a cocktail hour where guests enjoyed complimentary cake, appetizers, special pink-themed cocktails and temporary pink hair painting from WELL Spa + Salon.

WELL Spa + Salon painting guests' hair pink

WELL Spa + Salon painting guests’ hair pink

Tim Smith, general manager of InterContinental Milwaukee, then presented ABCD with a check for $12,675 – proceeds from the past year’s overnight stays in the Pink Rooms – which brings the total donated over the past five years to nearly $50,000.

Tim Smith presenting check for ABCD

Tim Smith presenting check for ABCD

Guests were also able to view photographer John Grant’s new exhibit, The Pink Balloon Project, at Gallerie M. Featuring patients and survivors of those affected by breast cancer, the exhibit was a beautiful source of inspiration for everyone who attended.

John Grant's Gallerie M Exhibit

John Grant’s Gallerie M Exhibit

The celebration ended with tours of the newly remodeled rooms, which include updated upholstery, wall coverings, window treatments and accessories.

One of the renovated Pink Rooms

One of the renovated Pink Rooms

Simply, there is no better place to say sweet dreams!

September 12, 2014 · Posted by in art, event, pr  

z2 is definitely not your average marketing agency. It is more than just a place to work, and we are proud to call ourselves the “z2 family.” And what better way to celebrate this gorgeous Wisconsin summer together than by tailgating at a Brewers game?



In true Wisconsin fashion, we stocked the coolers full of ice-cold beverages, cooked delicious brats and hot dogs, played bags, and then headed into the stadium to find our Club Suite.



Yes, we definitely watched the game in style, and even got a surprise visit from a local celebrity.



And to make the day perfect, the Brewers were victorious!
It’s days like these that always leave us inspired.

August 8, 2014 · Posted by in event  


The z2 Team took a little break last week to get out of the office and spend some time together at Grand Geneva for our annual retreat, which provided us with some time to redefine who we are, and reboot some of our processes.


Since we have a number of new people, Cory and Deb started off with an overview of z2; how we got to where we are today, with a nice history lesson thrown in. (And yes, we did get potty breaks.)


Don’t worry, there were no trust falls at this retreat! Instead we were treated to a variety of communication exercises, let by two amazing improv performers from Second City. (Yeah, we were all a little confused at first.)


It’s safe to say things got a bit crazy, but we managed to learn a lot while have a good time. There were exercises that involved anywhere from two people to six, to the entire staff, and everyone got in on the laughs.

Photo Op

We got a bit of free time before an amazing dinner, and while some chose to hang by the pool, others sat quietly under a tree and read a book, or grabbed a quick nap. The weather was amazing, so what better way to cap off a day of excitement than with a campfire…


There were S’mores, wine, Cards Against Humanity, some bean bag tossing, lots of talking, and then drinks and more drinks.

While the normal work week can be a bit stressful at times, it was refreshing to be able to kick back with everyone, take a break, and remember that we all share the same goal: creating kick-ass work we can be proud of. It’s safe to say everyone left the retreat feeling inspired.

(Want more photos? Check out the full album on Facebook.)

Bean GIF

June 10, 2014 · Posted by in event  

Club z2 - X

Well, we did it again! Not only did we have “another Club z2″ but with this being the celebration of 10 years in business, it was only fitting we had this shindig in our new (permanent!) home.

Besides the always great food and drink at Club z2, we also had some fine entertainment from The Toys, Ian and The Dream, and our very own ZyFy. (We even raised some money for the This Time Tomorrow Foundation.)

Club z2 - X

We thought some of our previous parties were big, but after all was said and done, the number of people through the door, the amount of food consumed, and the quantity of drinks served, we’re positive that this was the biggest yet!

Club z2 - X

The photo booth was a big hit this year as well. You may have already been tagged on Facebook. (And hey, if you haven’t LIKED us on Facebook yet, what are you waiting for!?)

We’d like to shout out a BIG thanks to all our staff, helpers, clients, vendors, friends, family, and anyone else that joined us for the evening. Oh, and if you grabbed a candle on the way out, you have Industries for the Blind to thank for that. (As for the martini shakers, we etched the logo onto them all by ourselves. There were only 300 of them!)

November 12, 2013 · Posted by in event  

Earlier this week, I had the pleasure of visiting Washington, DC, to celebrate a really great project we’ve worked on for the past couple years with our client, InterContinental Milwaukee. The hotel was named a finalist in PR News’ Corporate Social Responsibility awards in the category of Corporate-Community Partnership for its Pink Room, a program in which a portion of the proceeds from each guest’s stay in one of the pink-clad rooms is donated to a local breast cancer support organization, ABCD: After Breast Cancer Diagnosis.

The awards luncheon took place at the National Press Club, just about two blocks from the White House and one of the most famous conference facilities in the country, known for hosting global leaders in government, politics, and business.

While the Pink Room didn’t come out on top in its category, it received an honorable mention award—which truly is an honor when listed among companies like Toys R Us (category winner), Craftsman, and WWE.

Prior to the awards luncheon, I participated in the PR News’ PR Writing Workshop led by Michael Long, Director of Writing at Georgetown University. During the three-hour class, we got back to the basics of good PR writing. After you’ve been in the industry awhile, you start to get swayed by what clients want (even though they might not have any experience in PR) and can sometimes lose sight of how things should actually be done to get results. The class was a great refresher course, reminding me of simple principles that can be forgotten in the hustle of the workday. Some examples:

  • Think before you write
  • Keep your goal in mind
  • One sentence equals one idea
  • Adopt the perspective of others

Sunday afternoon, I also had the opportunity to do some exploring. The weather was beautiful as I took in the sites.



A big congratulations to the Pink Room team and everyone who has worked to make the program a success! I’m honored to be a part of it.

February 14, 2013 · Posted by in event, pr  

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