Please, join us for a great cause! Enjoy an unforgettable night of song, spirit and inspiration in support of local families affected by cancer on Saturday, October 27, 2012, beginning at 7:00 p.m. The Third Annual ‘This Time Tomorrow’ Benefit Concert & Masquerade Ball, organized by This Time Tomorrow Foundation (TTTF), promises to be a night to remember—with music, food, auctions, and more. One hundred percent of the sales from the event will be donated directly to local families affected by cancer. This year’s event will honor the families of Kathleen “Cookie” Topp, Maddie McLaughlin, LuLu Sammarco, and Dick Ticcioni.

The event, held at InterContinental Milwaukee and presented by Marcus Hotels & Resorts, will feature a private concert with the music of Billy Joel performed by ’52nd Street,’ a performance by Peter Mac & The Fighting Fish, and the world premier of the 2012 recording of ‘This Time Tomorrow’ music video performed by Peter Mac. Guests will enjoy complimentary passed hors d’oeuvres, gourmet tapas, TTTF will provide masks for a masquerade ball.

Using music and the arts to inspire hope, TTTF provides financial support to individual families and organizations focused on cancer research, education or advocacy. It is the organization’s goal to help those affected today reach the tomorrow they deserve.

There also will be live and silent auctions at the event, with proceeds benefiting TTTF. Special MC’s for the night are 99.1 WMYX’s Van “The Man” McNeil, Green Bay Packers Hall of Famer Mark Chmura, and ESPN Radio 540’s Craig Karmazin.

Tickets are on sale now for $100 per person. They can be purchased online or at the door, and special group sponsorship packages are available. For more information on the benefit concert and This Time Tomorrow Foundation, visit www.thistimetomorrow.org.

October 18, 2012 · Posted by in event  

It’s party time! Well, almost. At Z2, we appreciate everyone we work with and who supports us—from staff, vendors, and clients to family and friends. For the ninth year, we will be hosting Club Z2 to celebrate all those individuals who have helped make it another amazing year. So, please save the date for this year’s celebration on the evening of Friday, Sept. 14, 2012.

As always, there will be great food, live music all night long—this year’s headliner will be Pinstripe, a local band featuring three musicians from The Toys—plenty of drinks, and tons of fun. New this year, we’ll be collecting donations for the This Time Tomorrow Foundation, a non-profit organization that helps families affected by cancer, founded by our own Cory Zimmermann.

Once again, we’ll be offering free rides from our designated drivers, and you’ll get a special rate at a nearby hotel if you choose to stay the evening in Pewaukee. Please check back for additional updates over the next couple months, and don’t forget to save the date!

 

July 13, 2012 · Posted by in event  

As a recently engaged woman, I’ve been doing a lot of research within the wedding industry. And I have to admit, the amount of terrible marketing in the field has been fairly shocking. Some examples…

(Note: these observations/suggestions could easily transfer to many other industries.)

Photography

The wedding venue my fiancé and I chose is beautiful, charming and rustic… but you’d never guess from the photography on its website. Photography should be the Number One sales tool for wedding venues. How else will potential clients get a feel for your space and envision themselves choosing your facility for one of the most important days of their lives? (Luckily, I heard about my venue from a trusted friend, or I may have missed out completely.)

Salespeople

I attended a bridal show a few weeks ago and encountered the worst salesperson I have met in my entire life. As I approached his booth, where he was sitting on the table, he immediately told me how much he didn’t want to be there. He then asked where my wedding was to be held. After I told him, his head immediately dropped. “Not there,” he says. “You should consider choosing another venue.” Not something an excited bride-to-be wants to hear mere hours after she signs her contract for the venue. The guy goes on to explain that they don’t like the place because it’s up on a hill, it’s hard to get equipment to, it’s on the smaller side, yada, yada, yada. Really, dude? Make sure you keep your employees in check. That first impression of your company could easily make or break the sale.

Websites

Or shall I say, lack thereof. I’ve looked up multiple vendors only to find their profiles on YellowPages.com, and nowhere else. Hello! Get yourself a website. Hire a freelancer, ask a friend for help. Anything to have some presence in cyber space. That’s where I’m doing most of my research, and I’m assuming most other brides are doing the same.

Taglines

This is a more minor one, but just something I noticed. Taglines such as “Photography you can live with,” are not the most convincing. Maybe run your tagline by a few people (or anyone, for that matter) before it goes live? This idea also can translate to your company name in general. For example, alliteration using letters that aren’t actually in the correct spelling of what you are trying to say. Often seen with “K”s used in place of “C”s.

As a marketing/communications professional, I might be a bit more sensitive to these blunders than the average bride. However, I think most others in my position would appreciate the improvements.

March 16, 2012 · Posted by in branding, event, marketing, photo, web  

We at Z2 are huge fans of The Pfister Hotel—not only because it’s a client of ours, but also because it is just such a darn amazing place. One of our favorite projects we work on with the hotel is its Artist-in-Residence program. I mean, how many hotels do you know of that have an artist creating work right on site?

The hotel is currently in the process of selecting its next great artist. This year’s finalists are Pamela Anderson; Matt Duckett; Albin Erhart; Hal Koenig; Brandon Minga; and Timothy Westbrook. Now the public will help choose the next artist.

Beginning this evening, you can visit The Pfister’s website and Facebook page to vote for the artist you’d like to see as the next artist in residence. Votes can also be cast via Twitter (#ArtistInResidence). Voting will end Wednesday, Feb. 8, 2012, and the selection committee will announce the next artist in residence soon thereafter. The public vote will equate to one seat on the selection committee, influencing the final decision.

If you’d like to check out work by the six finalists, head down to Gallerie M, inside InterContinental Milwaukee, for January Gallery Night, taking place this evening. You can cast your vote right there! And don’t forget to stop by The Pfister to say hello to The Pfister’s current artist Shelby Keefe, as she hosts her final Gallery Night in the space. Stick around The Pfister afterward for a fun reception and live entertainment. Hope to see you there!

January 20, 2012 · Posted by in event, misc  

2011 z2 Holiday Party

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Last week we celebrated another year with our “z2 inspired Holiday Party” which included a 5-course breakfast at The Pfister Hotel, followed by a train ride to Chicago for a bit of shopping before heading out to Moto in Chicago for a 15-course meal (yes, I said 15!) that included 9 savory dishes, 6 desserts, and edible paper and ink along the way.

moto

And the chefs? You may have seen Richie Farina and Chris Jones on Top Chef: Texas. Yeah, those were our chefs…

It was definitely an experience to be remembered. A big thanks goes out to Cory and Deb from all the Z2 staff for this one.

Happy Holidays everyone! :)

December 5, 2011 · Posted by in event, misc  

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