Cinematography, creative advertising, subliminal messaging – these are a few of our favorite things. That’s why the team at z2 looks forward to the Super Bowl commercials every year. This year, we decided to rate our favorite Super Bowl commercials by giving them superlatives.

Most Impactful:

Most Comedic:

Most Relatable:

Most Powerful:

Best Product Advert:

Most Inspiring:

Most Nostalgic:

Most Relevant:

Most Inclusive:

Best Life Lesson:

Most Visionary -

Most WTF:

Most Likely to go Viral:

Most Underrated:

Best 90s Humor:

Sleeper Pick:

Which commercial was your favorite?

February 6, 2017 · Posted by in misc  

In September, our social media specialist, Amanda, attended the Social Media Success Summit (SMSS) presented by Social Media Examiner. SMSS is a four-week summit with live social media sessions from the world’s top social media authorities, authors and practitioners. The summit this year focused on Facebook, YouTube, LinkedIn, Snapchat, Pinterest, Instagram, Twitter, Facebook Live, Analytics, Video and Tools/Apps. Here are Amanda’s top five takeaways from SMSS 2016.

Screen Shot 2016-12-13 at 3.17.50 PM

  1.  Video is king across all social media platforms.
  • The Facebook team predicts that in five years Facebook will be all video
  • Facebook video has 135% greater organic reach than photos
  • Social video generates 1,200% more engagement than text and photo
  • The amount of hours spent viewing YouTube videos increases by 100% year over year
  • 96% of consumers find videos helpful when making purchasing decisions
  • Four times more people want video over copy for instructions
  • By 2018, 79% of all global consumer Internet traffic will come from video
  1. The human attention span is lower than ever.
  • The amount of time it takes for people to decide if they will stay or go when watching a YouTube video is only eight seconds. It is so important to make the first eight seconds impactful and concise, and to get your message across quickly in order to draw people in enough that they’ll stick around for the rest of the video.
  1. Snapchat is one of the best story-telling tools.
  • Snapchat has 200 million users and garners more than 10 billion daily video views
  • On any given day, Snapchat reaches 41% of all 18-34 year-olds in the U.S.
  • It is the most active social network behind Facebook, and is the perfect tool to tell a story, provide value and entertainment, and generate awareness, interaction and insight
  • People love to see the people behind a brand and Snapchat is a great way to humanize brands
  • Each story should have a beginning, middle and end, but should be concise enough to keep your audience engaged
  • There are countless features like tap, screenshot, filters, chat, swipe down, memories, stickers and others that can help your story stand out of the noise. And don’t forget Geofilters! We will cover those in an upcoming blog post.
  1. Live Video is a great way to build relationships and a community for your brand.
  • Live video platforms like Facebook Live enable you to interact with your fans and customers at the drop of a hat
  • You can communicate directly with your audience by asking and answering questions they leave in the comments
  • There are countless ways to use Facebook Live to market your business, such as Q&As, behind-the-scenes footage, tours, how-to broadcasts, product launches, DIY/project walkthrough, events and trade shows, interviews and more
  • Facebook Live is currently the most used platform for live video, but Instagram recently launched Live Video and Periscope is another option
  • Two new Facebook Live features that are coming soon are Facebook Live for desktop and two-party broadcasts, so keep an eye out!
  1. Engagement is queen and she rules the house. 
  • The average Facebook user checks Facebook 14 times a day
  • Out of 1,500-15,000 stories per session, each person sees only 300. That’s why it’s so important to have a solid social media strategy consisting of compelling content that is highly shareable, timely and relevant.
  • Of all social networks, the three with the highest engagement rates are Snapchat, Live Video and Instagram
  • Traffic from Instagram has the lowest bounce rate of all social media because the only links available are in a user’s bios so followers need to actively go to your bio to click on a link
  • Instagram has 300 million daily active users with 28% of all Internet users and has a 58 times higher engagement rate than Facebook
  • 68% of Instagram users regularly engage with brands compared to only 32% of Facebook users

Social media is an ever-changing field and staying educated on new platforms and features is part of our job as a branding company. If you are interested in how z2 can help you stand out from the noise and up your social media game, reach out to us at


December 13, 2016 · Posted by in misc  

Meet Jason, one of our talented graphic designers who spends his days creating. From logos to brochures to social media images to menus, Jason has designed it all. Inspired by film and art, Jason (or JMac as we call him) brings a unique sense of creativity to the z2 team.


Jason M


Describe a typical day at z2 for you.

Chasing deadlines and hoping that today is the day that someone brings in donuts… or anything really. Just feed me.


You’re stranded on a deserted island, what three things would you bring?

Strictly practical; A machete, a water purifier, and a fire starter.


What’s your favorite Wisconsin activity, pastime or place?

Drinking, obviously.




Where is one place you’ve always wanted to go and/or where is your favorite place you’ve ever visited?

I’ve always wanted to go to space, but I’ll settle for Amsterdam.


What is your pet peeve?

Obnoxious noises. Including, but not limited to, Nickleback, people who talk in theaters and my downstairs neighbors.


Celebrity crush.

Emma Stone. I think she’d get my sense of humor.


If you could pick one superpower, what would it be?

Eternal life.


Who would you want to play you in a movie about your life?

Jake Gyllenhaal circa Donnie Darko


What’s the #1 most played song on your iPod?

Right now, probably something by Big Data or Grimes.


What is your best z2 memory?

Eating all the crazy, delicious food at El Ideas for our Christmas party.




What is your favorite quote?

“All changes, even the most longed for, have their melancholy; for what we leave behind us is a part of ourselves; we must die to one life before we can enter another.” – Anatole France


If you could live in any era, what would it be?

Some time in the distant future.


If you could have dinner with anyone, dead or alive, who would it be?

Bill Murray or Conan O’Brien. I don’t think I could make it through the dinner without spitting my food everywhere with either of them.






November 8, 2016 · Posted by in misc  

Our fall intern John H. Wolfe IV began his stint at z2 in the beginning of October and has been dabbling in a little bit of everything each week. He is very excited for the coming months and challenges ahead.


John graduated from the University of Wisconsin – Milwaukee with a Bachelor of Arts degree focusing on advertising & public relations. His experience has been almost exclusively in the service and hospitality industries, which has enabled him to use that frame of mind to see different perspectives than most. Along with his education, the love John has of helping guests and clients has led him into the advertising industry.


His favorite part of undergrad was creating actual ad campaigns; both commercial and non-profit. The role he felt most comfortable in was account services. “I enjoy being involved in a lot of things at once and trying to prioritize different projects simultaneously,” John says. “Leading brainstorming sessions and guiding the team along the path to completion was the most fulfilling thing for me.” He hopes to be able to fill a similar role at an agency in the near future.


John’s family moved around a lot when he was growing up, so he had to adjust to a lot of different scenarios and people throughout his life. He definitely considers that an advantage now because it forced him to develop very strong interpersonal skills as a result. Currently, John is the only person in his family who lives in Wisconsin. Even as wanderlust tries to take over, he says he is partial to Wisconsin due to the incredible kindness of the people and the strong sports culture.


Speaking of which, if you’re looking for his personal interests, sports are definitely atop the list of favorites. College football, basketball, NFL, MLB, NBA and even a little soccer here and there all garner John’s attention over the course of the year. “Badger and Packer football take priority over everything though,” he says. He also enjoys binging on television series, spending time with his lovely girlfriend, and sampling various bourbons and beers in his free time.


Welcome to z2, John!


October 21, 2016 · Posted by in misc  

Meet Rebecca, the newest addition to our account team. Originally from the greater Milwaukee area, Rebecca received her undergraduate degree at St. Norbert College and a master’s in global political relations from Loyola University Chicago. After attending a Masters in Communication’s Branding and Networking workshop at Northwestern University, Rebecca knew she wanted pursue a career in marketing and management. Here at z2, she works with clients, designers and account executives as an account coordinator to understand each brand and grasp the day-to-day management of our wonderful accounts.


Describe a “typical day at z2 for you.

I start the day by drinking about 3 to 4 cups of coffee and getting overly hyped about the workday by catching up on emails and reading the latest marketing news.

After that, every day has been different at z2. From sending out ads to publishers to tracking down my new co-workers for materials for a photo shoot to visiting clients. One of the best parts so far is getting to know and work with my new coworkers. It’s amazing to be surrounded by such creativity and passion for what they are doing. It truly inspires me to do more and push myself to be just as creative and passionate about what I am learning to do.


What’s your favorite Wisconsin activity, pastime or place?

Farmers markets, festivals, and flea markets in the summer – WI knows how to take advantage and appreciate the season.

Farmers markets are one of my favorite things to do on a Saturday or Sunday morning. The festivals are always fun whether they are celebrating a culture and/or good food, or just really good music like Mile of Music in Appleton. I am also in love with bringing vintage pieces back to life, so its fairly typical I come back from whatever estate sale or flea market I can find with a large dresser/table/chair or an armful of vintage items.


You’re stranded on a deserted island, what three things would you bring?

1) Water

2) SPF 50 sunscreen

3) Tom Hanks – He has been in enough of these survival movies to have an idea of what to do


Where is one place you’ve always wanted to go and/or where is your favorite place you’ve ever visited?

This answer consistently changes, but currently I would love to travel to central Europe: Budapest, Prague, Vienna, etc.

New Orleans during Jazz Fest is one of my favorite trips so far. We heard music from gospel to jazz to famous artists like Stevie Wonder. We also stayed at an Air BNB hosted by an Australian who had some pretty incredible stories and knew all the best local actives.


After biking back from Jazz fest

After biking back from Jazz fest

Rebecca and Phil, watching Stevie Wonder

Rebecca and her boyfriend Phil, watching Stevie Wonder

 What is your pet peeve?

When a sock comes loose in a boot or shoe. Drives me crazy.


Celebrity crush.

Ryan Reynolds


If you could pick one superpower, what would it be?

Omnilingualism – It would be amazing to understand and communicate to anyone anywhere in the world.


Who would you want to play you in a movie about your life?

Anne Hathaway


What’s the #1 most played song on your iPod?

I haven’t kept track, but my go to band is usually She and Him.


What is your best z2 memory?

Surprise birthday gathering! (So far) Apparently they do it for everyone, but being new I had no idea it was coming.


What is your favorite quote?

“Do you know what’s better than being cool? Being Happy.” – Taylor Swift.


If you could live in any era, what would it be?

1920’s – I’d have a swinging time! So much glitter and glamour (based on The Great Gatsby)


If you could have dinner with anyone, dead or alive, who would it be?

Emma Watson #HPFan4Life #UN #Heforshe





October 13, 2016 · Posted by in misc  

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