On Tuesday, Instagram came out with Instagram Stories, a feature suspiciously similar to Snapchat that lets Instagram users share photos and videos that appear in a slideshow format and disappear after 24 hours. Like Snapchat, users are able to type, draw and use emojis on their stories, but unlike Snapchat there are no filters or sponsored stories – yet.


There are a lot of mixed emotions around Instagram Stories. Some are confused at the uncanny resemblance and talking about boycotting Instagram stories, while many are wondering if they should switch solely to Instagram. After all, why have two apps that do the same thing?


One thing is for certain. Instagram saw the potential and performance of Snapchat and wanted in. Instagram CEO Kevin Systrom said, “This is about a format, and how you take it to a network and put your own spin on it.” And Instagram Stories was born.


So, how can you as a brand take advantage? Many companies are shying away from Snapchat because they see it as a social media platform for the younger generation or as an app that takes too much time and may not see an immediate payoff. However, most brands that use Instagram regularly are seeing steady and rapid growth.


Instagram Stories are an easy segue into the live video feature that is popping up everywhere and here to stay. Many companies already have an Instagram audience, so you don’t have to worry about building an entire new audience on Snapchat. And unlike Facebook Live, the stories only last 24 hours and you don’t have to deal with comments or questions. You only have to invest 10 seconds at a time and zero dollars into Instagram Stories and everyone who already follows you on Instagram has access. People love to see the people behind the brand, and Instagram Stories might actually be the perfect #bts platform.


Now, as with any popular social media platform, advertising will eventually come. But for now, share your behind the scenes moments with your #Instafam! And don’t forget to follow z2 on Instagram at z2marketing.


Instagram Stories


z2 Insta

August 4, 2016 · Posted by in misc  

We recently created a z2 Pinterest page to showcase our client work and share industry-specific ideas and inspiration. You can meet the whole z2 family, check out our creative space and fitness center, and see what we do for fun.

We also wanted to create a space to showcase some of our client work. Here, you can find photographs, brochures, flyers, posters, advertisements, trade show booth designs and more. We will be continuously updating this section of our Pinterest page with new designs, photography and inspiration.

In addition to client work and z2 fun, you’ll also find tips and ideas about some of the in-house specialities we focus on, such as public relations, design, social media, copywriting and photography.

We hope you’ll follow us and become just as inspired as we are. Take a look: https://www.pinterest.com/z2inspired/.


July 15, 2016 · Posted by in misc  

Each year our fearless leaders, Deb and Cory, take the whole team on an overnight retreat at Grand Geneva Resort & Spa for fun-filled team-building and team-bonding activities. This year, we had a few surprises.

The morning started off with several team-building exercises and ended with a build-your-own pizza competition. We split into teams to create our own pizzas and come up with a branding plan for our very own pizza businesses. The catch – one person on each team had to be blind-folded while another walked them through picking the ingredients.

pizza ingredients


After more team-building, brainstorming, competitions and some pool time, the team was told to meet promptly at 5:30 for dinner. We were then surprised with a trolley ride down to the lake where a boat awaited our arrival.




We took the boat around Lake Geneva while enjoying drinks, dinner, dessert and an informative tour of many of the lake properties. The boat ride was the perfect way to end such a beautiful, sunny day.





After the boat ride, we had a nightcap by the bonfire and several z2 team members participated in a little dance-off session. Overall we had an inspiring experience and can’t wait to see what the next year has in store!


June 10, 2016 · Posted by in misc  

Meet Dominic, our video producer, who does everything behind the lens from video shoots to photography to flying drones to editing, and more.

Describe a “typical day at z2 for you.

A typical day at z2 for me is comfortable in the fact that I am showing up everyday pursuing what I love and creating work to better my craft.

Dominic Panico

What’s your favorite Wisconsin activity, pastime or place?

My favorite Wisconsin place and activity is heading up to Devils Lake in the summer with my paddle board and spending all day in the water.


You’re stranded on a deserted island, what three things would you bring?

Knife, guitar, “You Are Stranded on a Deserted Island for Dummies” survival book.


What is your pet peeve?

People who come into rooms when I am watching movies and start talking very loudly!

Dominic doing what he does best

Dominic doing what he does best

Celebrity crush.

Grace Kelly


If you could pick one superpower, what would it be?

Teleportation; so much time would be saved, and so many new things would be experienced.


Who would you want to play you in a movie about your life?

Tom Hardy, so everyone will think I am awesome even if I am the villain.


What’s the #1 most played song on your iPod?

Caspian – Gone in the Bloom and Bough


What is your best z2 memory?

Traveling to LA to climb skyscrapers and shadow construction workers pouring concrete.


What is your favorite quote?

“Without a goal, you can’t score.” – Casey Neistat

Dom blog

If you could live in any era, what would it be?

1940s or 1950s


If you could have dinner with anyone, dead or alive, who would it be?

Anthony Bourdain





April 11, 2016 · Posted by in misc, photo, z2 news  

Two campaigns are hoping to make waves this year in celebration of 50 years in business: Doritos and Peet’s Coffee. Doritos takes on another crowdsourced concept and Peet’s focuses on bold creative and vivid imagery.

Taking a page out of their own book, Doritos is inviting fans to get involved. They are hoping fans will break at least 50 world records, all of which must involve Doritos, such as building the tallest house of cards using Doritos chips. Keeping with their Super Bowl tradition, Doritos launched the campaign the same day as the big game. They hoisted 22 chip lovers 14 stories into the air and achieved the “Tallest Suspended Football Party” (i.e. tailgate). The company will also create new records for consumers to break. Here’s to some great record breaking flop videos – because watching someone get hit in the face or falling trying some strange stunt is fun for everyone.


Taking a more serious angle, Peet’s Coffee hits home with truth and eye-catching design. Utilizing the newer cinemagraph* technique, short videos and some outdoor creative, Peet’s bright designs on dark backgrounds are attention grabbing.

And the tagline makes the campaign even stronger, “coffee first, everything else second.” It plays upon the popular saying, “coffee first”, evoking that feeling when you get your first cup of coffee in the morning combined with beautiful images that reflect the brand’s true commitment to coffee.


In addition to the beautiful imagery and strong tagline, Peet’s is launching the hashtag #NoFooling on social media. The campaign will be centered around April Fools’ Day (the brand’s actual 50th anniversary) and star Peet’s employees on polygraphs. Peet’s strong commitment to honesty and coffee is their driving force.

Now, go make a hilarious viral video trying to catch a Doritos chip in your mouth. Or, if you’re feeling lazy, just grab a cup of Peet’s Coffee – it’s hand-roasted for Pete’s sake!

*Guilty plug: z2 uses this video approach for clients. Ask about it today!

Credit: http://www.adweek.com/news/advertising-branding/doritos-inviting-customers-set-50-world-records-year-each-involving-chips-170115








March 28, 2016 · Posted by in advertising, branding, design, marketing, misc  

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