VerveCast

File under: Inspiring. (via Instagram)

As a recently engaged woman, I’ve been doing a lot of research within the wedding industry. And I have to admit, the amount of terrible marketing in the field has been fairly shocking. Some examples…

(Note: these observations/suggestions could easily transfer to many other industries.)

Photography

The wedding venue my fiancé and I chose is beautiful, charming and rustic… but you’d never guess from the photography on its website. Photography should be the Number One sales tool for wedding venues. How else will potential clients get a feel for your space and envision themselves choosing your facility for one of the most important days of their lives? (Luckily, I heard about my venue from a trusted friend, or I may have missed out completely.)

Salespeople

I attended a bridal show a few weeks ago and encountered the worst salesperson I have met in my entire life. As I approached his booth, where he was sitting on the table, he immediately told me how much he didn’t want to be there. He then asked where my wedding was to be held. After I told him, his head immediately dropped. “Not there,” he says. “You should consider choosing another venue.” Not something an excited bride-to-be wants to hear mere hours after she signs her contract for the venue. The guy goes on to explain that they don’t like the place because it’s up on a hill, it’s hard to get equipment to, it’s on the smaller side, yada, yada, yada. Really, dude? Make sure you keep your employees in check. That first impression of your company could easily make or break the sale.

Websites

Or shall I say, lack thereof. I’ve looked up multiple vendors only to find their profiles on YellowPages.com, and nowhere else. Hello! Get yourself a website. Hire a freelancer, ask a friend for help. Anything to have some presence in cyber space. That’s where I’m doing most of my research, and I’m assuming most other brides are doing the same.

Taglines

This is a more minor one, but just something I noticed. Taglines such as “Photography you can live with,” are not the most convincing. Maybe run your tagline by a few people (or anyone, for that matter) before it goes live? This idea also can translate to your company name in general. For example, alliteration using letters that aren’t actually in the correct spelling of what you are trying to say. Often seen with “K”s used in place of “C”s.

As a marketing/communications professional, I might be a bit more sensitive to these blunders than the average bride. However, I think most others in my position would appreciate the improvements.

In our photo studio (which is commonly known as Z2 Photo) we’ve got a pretty large cyc wall (36 feet wide, 14 feet tall) which is usually white. But in the last two months it’s gone from white, to black, to white, to blue, to white, and now it’s green. And next week it’ll probably be white again.

Just for reference on the size, here’s a few more photos… one with a big truck, and one with a bunch of people.

Oh, and if you haven’t guessed, we’ve got a green screen shoot coming up. :)

I love this article… Need Extra Money for the Holidays? Just Become a Photographer!

Why do I love it? Because it’s hilarious…

Most of us in the creative and/or technology industry have had to deal with this.

Designers, web developers, photographers, you name it.

Since the price of computers, software, cameras, and other previously expensive or specialized equipment has come down to the level that the average person can afford them, everyone thinks they are a designer, or web developer, or photographer.

And don’t get me wrong, I’m all for people learning new skills and trying their hand at making money with those skills, but if it were that easy, we’d all be doing it, and we’d all be rich… or broke… or something.

And I’m not about to tell people they are ruining an industry. If you love doing something, then you should do it. If you can provide amazing work cheaper than someone else, go for it. It’ll be up to you to decide if you’re ruining an industry. But keep in mind, after years of honing your craft, someone else will come along and offer to do what you do even cheaper. That’s just how it works.

Whew, I didn’t mean to get all heavy there… What I meant was, Happy Holidays! And if you need extra cash this holiday season, you might have better luck looking for loose change in the couch cushions than you will if you have no photography skills and try selling portraits of people after the fact.

Happy New Year! :)

Interesting post, suggesting that smiling isn’t conducive to creating a good portrait.

Of course, in the olden days of painting (and the early days of photography) you had to remain still for quite some time. Smiling is something best done quickly, not over long periods of time. Even trying to smile for more than a few minute isn’t enjoyable. (I don’t know how some people in the service industry do it!)

Personally, I’m not a huge fan of smiling for photos. I know that everyone wants a smile when there’s a snapshot being taken, and I have to assume it’s because people associate smiling with being happy… But I think you can make a great photo (and/or portrait) without a smile.