We are excited to share that we received six 2014 MarCom Awards! We were recognized in various categories from video production to design, and brought home two platinum and four gold awards for our work with Industries® for the Blind – Milwaukee (IB Milwaukee) and Miller Time Pub and Grill.

We received awards for the following projects:

  • Gold Award for We are IB Milwaukee in the Brochure / Company Overview category
  • Gold Award for Miller Time Pub and Grill Grand Re-Opening in the Media Kit / Special Event category

MarCom Awards is an international creative competition that recognizes outstanding achievements of marketing and communication professionals. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals, which consists of thousands of creative professionals who oversee awards and recognition programs, provide judges and set standards for excellence.

There were more than 6,500 entries from the United States, Canada and 15 other countries from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers for this year’s MarCom Awards.

To view a complete list of winners, visit www.MarComAwards.com.

November 19, 2014 · Posted by in advertising, marketing, video, z2 news  

Balloon

In our industry it’s important to keep learning. Things don’t stand still. Technology changes, and even tried and true best practices can be adjusted over time. At z2 we make a promise that we will never stop learning, and sometimes the things we learn have little to do with our day-to-day responsibilities, but we still soak it all in.

Last week we were in Battle Creek, Michigan for a ballooning event and after we learned that weather decided if balloons will launch or not, we learned quite a bit about the sport, including how balloon races work, gondola design, flying a balloon, the culture of ballooning, and what the best vehicle to haul a balloon around in is.

We didn’t get all the shots we needed, but with the knowledge we acquired, we’re going to be more prepared for the next shoot. And who knows? The next time one of our clients has a question about ballooning, there’s a good chance we’ll have some answers!

Sullair

July 7, 2014 · Posted by in video  

Telly Awards

It’s that time of year again—the 2014 Tellys have been announced! We’re proud to have received five more awards this year, including one Silver Telly—the program’s highest honor!

Z2 has won many Telly awards over the years, and we’re excited to add to our collection. We received a Silver Telly this year for a music video we shot with Radio Disney Star Shealeigh for her song, “Be Kind.” Shealeigh has been generous enough to donate all proceeds from the song to Z2’s charity, This Time Tomorrow Foundation.

Our 2013 This Time Tomorrow music video, featuring Milwaukee’s own I’m Not a Pilot and Hollywood actor C. Thomas Howell, won two Bronze Telly awards, in the categories of music video and cinematography. All the proceeds from this song were donated, as well.

Another rewarding project we tackled in 2013 was a 22-minute documentary on the history of The Pfister Hotel. It also won a Bronze Telly.

Finally, we received a Bronze Telly for a really fun sales video we put together for our client, Zero Zone. Check out the Sherlock Holmes theme.

We’re so proud of these accomplishments, and can’t wait to see what the next year brings!

May 19, 2014 · Posted by in branding, marketing, video, z2 news  

Oil Can Harry

We’ve talked before about painting with light, which is a photography technique involving multiple exposures with specific lighting per shot, and while the shooting process takes quite a bit of time (as does the editing) the results are always worth it.

Oil Can Harry

Cory’s just completed a light painting shot for Oil Can Harry, and we’ve shared a bit of the process with the video below. Enjoy!

April 14, 2014 · Posted by in art, misc, photo, video  

Apple - 1984 (Big Brother)

It’s been 30 years since 1984, and I’m not just referring to the year 1984, but the famous television commercial for Apple’s introduction of the Macintosh titled “1984″ that was shown during the Super Bowl, to an audience that wasn’t quite sure what they were seeing.

Here’s a few notes on the ad courtesy of Wikipedia:

Originally a subject of contention within Apple, it has nevertheless consistently been lauded as a classic, winning critical acclaim over time. It is now considered a watershed event and a masterpiece in advertising, and is widely regarded as one of the most memorable and successful American television commercials of all time.

I was an Apple user at the time, and seeing the commercial was an amazing experience. Computer users were eagerly awaiting a machine that could do what the Macintosh could do, and 30 years later, when I look at all of the work I’ve created in part due to Apple, I’m thankful for what Steve Jobs and the Macintosh team did.

Take the computer out of it, and it’s still an insanely great television commercial, and to this day, remains unrivaled in the category of “clients taking a huge risk”.

Need more Macintosh? Here’s Steve Jobs introducing it.

January 22, 2014 · Posted by in advertising, video  

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