If you’re a huge sports fan (read: attractive, male athlete fan) like myself, you’ve probably heard about the new Braun/Rodgers restaurant set to open in Brookfield in June. The original name for the restaurant was launched as 8*twelve, a play on their two numbers. However, it was announced yesterday the name has changed to 8-twelve.

According to Fox 6, the asterisk was removed and replaced with a dash in an effort to avoid any negativity that might be associated with something that looks like an asterisk, given Braun’s hectic off-season.

Umm, eek! Although I personally find the asterisk situation pretty hilarious, I likely wouldn’t if I was associated with the brand. I’m not sure what would have been worse, leaving the asterisk in to be potentially noticed by not that many people, or taking it out and having the media broadcast why the name had changed. The main takeaway here is to make sure you have all your ducks in a row before publicly launching your new brand.

(Side note: this story totally brought to mind my brother-in-law, whom we call “Asterisk” when playing board games, given his inclination to win using questionable tactics.)

File under: Inspiring. (via Instagram)

I love this illustration for the food packaging of Middagsfrid.

Even if you’re more into graphic design than packaging design, check out thedieline.com for more inspiration.

Timothy Westbrook working in The Pfister's studio.

Perhaps you’ll recall a post of mine from a few months back about the search for the next Pfister Hotel Artist in Residence. Well, the lucky artist was selected and has now been set up in the hotel for about a month.

Timothy Westbrook is a talented, young fiber artist from upstate New York who made the big move to pursue the Pfister’s residency. If you have not met him, you should make your way to The Pfister and check out his work, which is primarily crafted from recycled materials such as cassette tape (and even The Pfister’s retired bedsheets!).

Here’s a great feature segment from CBS 58 on Timothy and the artist-in-residence program.

The Shot Glass Card is a great way to help a friend celebrate their birthday with a drink!

Fifty Five Hi’s has a nice blog post with details, and there’s a fun video below.