Apple – 1984

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Apple - 1984 (Big Brother)

It’s been 30 years since 1984, and I’m not just referring to the year 1984, but the famous television commercial for Apple’s introduction of the Macintosh titled “1984″ that was shown during the Super Bowl, to an audience that wasn’t quite sure what they were seeing.

Here’s a few notes on the ad courtesy of Wikipedia:

Originally a subject of contention within Apple, it has nevertheless consistently been lauded as a classic, winning critical acclaim over time. It is now considered a watershed event and a masterpiece in advertising, and is widely regarded as one of the most memorable and successful American television commercials of all time.

I was an Apple user at the time, and seeing the commercial was an amazing experience. Computer users were eagerly awaiting a machine that could do what the Macintosh could do, and 30 years later, when I look at all of the work I’ve created in part due to Apple, I’m thankful for what Steve Jobs and the Macintosh team did.

Take the computer out of it, and it’s still an insanely great television commercial, and to this day, remains unrivaled in the category of “clients taking a huge risk”.

Need more Macintosh? Here’s Steve Jobs introducing it.

January 22, 2014 · Posted by in advertising, video  

Welcome to Apple

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Welcome to Apple

File under: Inspiring. (via Instagram)

May 16, 2012 · Posted by in photo  

Hello, Siri…

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Siri on iPhone 4S

I’ve spent about a week with the iPhone 4S, and while the main difference from my previous iPhone is the overall increase in speed, the breakthrough technology so far has to be Siri.

Apple says “Siri on iPhone 4S lets you use your voice to send messages, schedule meetings, place phone calls, and more” and I’ve found that to be pretty accurate.

If you don’t come into it thinking you’re on the bridge of the Enterprise and the computer can understand everything you say, it should amaze you. (In other words, set realistic expectations and you won’t be disappointed.)

The other day while driving I got a phone call and ended up setting up a doctor appointment. Once the call was finished it was extremely easy to have Siri add the appointment to my calendar. I also had Siri compose an email to myself so I’d remember to bring my insurance card to the appointment.

I wouldn’t have attempted to enter that information into my phone while driving, and without Siri I probably would have just waited until I got to where I was going to add it to my calendar. And as for texting while driving? Let Siri do it for you… Yeah, it’s that easy.

Some folks will point out that Apple didn’t exactly invent this stuff, and that’s true, but what Apple did is that they always do: take a technology, make it better, and make it mainstream. If you look at the iPhone 4S sales since its release, and consider that a good amount of those people gave Siri a try, you can imagine how this technology will only improve and gain popularity in the future.

(Although we’re all a bit disappointed Siri doesn’t have a good response to “Tea. Earl Grey. Hot”, you can ask Siri to open the pod bay doors and see what response you get back.)

October 31, 2011 · Posted by in design  

Lytro

There’s a new camera, which is (supposedly) revolutionary, and this time, it doesn’t come from RED.

The Lytro sounds too good to be true, sort of. I mean, they do use the word “magic” in their marketing copy.

Here’s a description:

Lytro lets you take pictures like never before. Unlike a conventional camera that captures a single plane of light, the Lytro camera captures the entire light field, which is all the light traveling in every direction in every point in space.

Yeah, this sounds like magic. I know a lot about photography and I’m still not 100% sure what they mean by this. Luckily, you can read about the science they are using.

There’s some quotes on the web site from mainstream media and some tech blogs, but no photography sources. This one from the New York Times is interesting.

“For a photographer, whether amateur or professional, the Lytro technology means that the headaches of focusing a shot go away.”

I know a lot of photographers, and none of them consider focusing a shot a headache. In fact, a good photographer consciously chooses what they want in focus and what they don’t want in focus.

The Lytro method seems to assume that you can’t decide what should be in focus when you are shooting, so you should decide later, with software, or just let the viewer decide. This might be good for consumer cameras, but I just can’t see pro photographers jumping up and down with excitement over it.

Lytro

In this butterfly shot, you can have the butterfly be in focus, or you can choose to have the flowers behind it in focus. You can check out the gallery to see how it works and try it yourself.

I’m still pretty curious about this camera. The simplicity of its reminds me of an Apple product, but I still can’t see anyone with professional Nikon or Canon gear dumping it to use one of these.

October 24, 2011 · Posted by in photo  

R.I.P. Steve

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October 6, 2011 · Posted by in art  

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