A Look Back: 2011

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The Pfister Narrator

2011 doesn’t seem like that long ago, but since we’ve already been through 2004, 2005, 2006, 2007, 2008, 2009, and 2010, it must be time for 2011!

Unlike some of the previous years, 2011 didn’t involve a move, or any new equipment from Hollywood, but there were still some significant events.

We launched the Pfister Narrator program in 2010 and saw Julie Ferris successfully complete her run in 2011. Later in the year, we were awarded a national Clarion award for public relations from the Association for Women in Communications for the program, which is still running today. It’s always great to introduce a new program that has legs and continues doing good things for a client.

Jason J.

2011 is also the year we brought on an intern specifically for some of our video work. Jason (JJ) joined us and we were darn impressed with his skills. We’ve had many interns over the years, but a few stand out–and when they really stand out, we can’t let them get away. So we hire them! If you’re counting, we ended 2011 with 13 employees.

Green Bay Packers

While This Time Tomorrow played a big role in 2010, it’s not the only charity work we do. We’ve also worked with Partners for Humanity over the years, and in 2011 we teamed up with former Green Bay Packers Antonio Freeman and Robert Brown to help out the Gridiron Greats.

That wraps 2011. All in all, a pretty good year! Join us next time for 2012, and then…

October 25, 2013 · Posted by in misc, video  

Please, join us for a great cause! Enjoy an unforgettable night of song, spirit and inspiration in support of local families affected by cancer on Saturday, October 27, 2012, beginning at 7:00 p.m. The Third Annual ‘This Time Tomorrow’ Benefit Concert & Masquerade Ball, organized by This Time Tomorrow Foundation (TTTF), promises to be a night to remember—with music, food, auctions, and more. One hundred percent of the sales from the event will be donated directly to local families affected by cancer. This year’s event will honor the families of Kathleen “Cookie” Topp, Maddie McLaughlin, LuLu Sammarco, and Dick Ticcioni.

The event, held at InterContinental Milwaukee and presented by Marcus Hotels & Resorts, will feature a private concert with the music of Billy Joel performed by ’52nd Street,’ a performance by Peter Mac & The Fighting Fish, and the world premier of the 2012 recording of ‘This Time Tomorrow’ music video performed by Peter Mac. Guests will enjoy complimentary passed hors d’oeuvres, gourmet tapas, TTTF will provide masks for a masquerade ball.

Using music and the arts to inspire hope, TTTF provides financial support to individual families and organizations focused on cancer research, education or advocacy. It is the organization’s goal to help those affected today reach the tomorrow they deserve.

There also will be live and silent auctions at the event, with proceeds benefiting TTTF. Special MC’s for the night are 99.1 WMYX’s Van “The Man” McNeil, Green Bay Packers Hall of Famer Mark Chmura, and ESPN Radio 540’s Craig Karmazin.

Tickets are on sale now for $100 per person. They can be purchased online or at the door, and special group sponsorship packages are available. For more information on the benefit concert and This Time Tomorrow Foundation, visit www.thistimetomorrow.org.

October 18, 2012 · Posted by in event  


It’s not easy taking something as simple as the UNICEF trick or treat donation box and making it evolve with technology but the people over at the United States Committee for UNICEF have managed to do just that. In 1950, the year of it’s inception, the program raised just $17 when a small group of kids in Philadelphia, PA walked their neighborhood asking for dimes and nickels instead of treats and candy on Halloween. That has grown to the massive participation today which has raised over $144 million for undernourished children.

The box has slowly evolved since it’s origins. In the 50′s, it was just an empty milk carton. In 2008 UNICEF introduced mobile phone text messaging, along with donation collections on MySpace and Facebook. Starting this year participants will have to opportunity to scan a QR code which will make the donation experience much more interactive. Not only are you able to donate through this web portal, but you can also upload a picture of yourself and create a digital costume which can be shared over the web. Depending on your donation amount, you are able to select from a number of digital costumes and photo effects.

So this year as you are out buying bags of candy for the children of your neighborhood, be sure to also download a QR code reader and do your part to help the less fortunate children in the world.

October 11, 2011 · Posted by in event, misc, web  

Flash Mob Success!

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As you may have heard, last week several Z2 staffers attended the Summer Outdoor Retailer show in Salt Lake City—and boy was it a rowdy one! On Day One, we teamed with our new client Mountain Khakis (MK) to devise an unbranded howling flash mob, which created a great buzz around the show. See video below.

On Day Two, we sent our street team back out for more howling, but this time to also drop their pants, while spreading the word about MK. See video below.

Howling on Day Two helped connect for show-goers the flash mob on Day One to our client. The street team also drove traffic to the MK booth and drew attention to our fundraiser, the Howl at the Moon Best Bum Contest, which raised nearly $1,500 for the Outdoor Industries Women’s Coalition.

You can check out photos from the best bum contest and vote for your favorite in the Howl at the Moon photo gallery. Or you can upload your own bum through Aug. 21, at www.mountainkhakis.com/howl. On Aug. 22, the bum with the most votes will receive a $150 gift card from MK.

We had an awesome time “mobbing” the OR Show and are looking forward to the next one!

August 10, 2011 · Posted by in marketing, pr, social media  

From indoor bocce games Tuesdays and Wine Craze Wednesdays to the UnderGround music series Fridays, our friends at InterContinental Milwaukee have always been ahead of the “cool curve.” Perhaps one of the hotel’s most exciting endeavors, though, is the creation of its Pink Rooms.

At InterContinental Milwaukee, guests have the opportunity to fight breast cancer while they sleep. When they stay in one of the hotel’s two Pink Rooms, a portion of the proceeds from each stay are donated to ABCD: After Breast Cancer Diagnosis, a Milwaukee-based organization whose mission is to provide free, personalized information and one-to-one support to people affected by breast cancer—patients, families and friends. The initial idea for the Pink Room project came from three InterContinental Milwaukee employees’—who all share a personal connection with the disease—desire to support the fight against breast cancer.

When guests of the Pink Room enter their room they’re greeted by an abundance of pink—from the comforter to the commissioned artwork. They’ll notice a laptop on the desk that opens up to the Pink Room blog, where they can read previous guests’ survival stories, learn about breast cancer events in the area and much more. InterContinental Milwaukee’s guests have been inspired by design concept and stories left on the Pink Room blog since the hotel began taking reservations for the Pink Rooms last summer.

Next time you’re booking a downtown Milwaukee hotel, keep InterCon and its Pink Rooms in mind. It’s an easy way to contribute to a great local organization.

May 13, 2011 · Posted by in misc  

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