http://vervecast.net Z2 Marketing's Blog Thu, 19 Aug 2010 21:58:00 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 http://vervecast.net/2009/09/01/social-media-event/ http://vervecast.net/2009/09/01/social-media-event/#comments Tue, 01 Sep 2009 14:33:58 +0000 petep http://vervecast.net/?p=169
Z2 recently held a Social Media Event for one of our clients, and promoted the concept that you need to make your organization social from the inside out, utilizing a social media mindset in your processes and way of thinking rather than seeing social media as just another channel to sell goods to customers and promote your brand. Social media is as much about listening as it is about speaking… maybe even more so. If your social media strategy is a one-way message delivery mechanism, you should take a step back and think about the value to your brand of listening (and then responding) to what people are saying about you.

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