I know, you thought that I was the expert, but this guy seems to take expertise to a whole new level.

The L’Oréal Men Expert is a Man’s Expert. Or an Expert’s Expert. Either way, he’s got you covered. Check out some of his advice.

L’Oréal is taking an approach similar to what Old Spice did with their “The Man Your Man Could Smell Like” campaign, interacting and engaging with their audience. This sort of thing makes the brand “fun” for its fans, but how does it work as customer service?

It’s always a challenge when you’re doing a more lighthearted campaign and have to deal with irate customers, but I think The Expert handled it well here.

The bigger question is, will it ultimately help the brand? There was much debate over whether the Old Spice campaign boosted sales, or just raised awareness of the Old Spice brand, so it’ll be interesting to see how this campaign plays out for L’Oréal.

Creativity and fun happen when you make them happen.

I was labeling some DVDs for a client and the label sheet had a number of extra pieces I didn’t need, so I decided to show Jess and Olivia one of my favorite uses for the round center stickers… googly eyes!

I also used a few other label parts to complete the Angry Tissue Box and then shouted something like “Art is where you make it!” before leaving Olivia’s office.

I also saw her grab her phone as I walked away, and later saw this tweet…

So remember, even when you’ve got 20 projects to juggle, and deadlines are looming, there’s always a few minutes to take a break and have some fun…

Club Z2 - 6

Featuring the same great food, drinks and music by The Toys and others. The Party site will be up soon with all the details.