A Look Back: 2012

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z2 X Office

2012 marks the first half of a rather large event at Z2, and if you remember the move of 2005, or the move of 2008, or maybe more appropriately, the “looking” at moving in 2006, it should be no surprise that 2012 was all about finding the next (and final!) location for z2.

We started 2012 with 13 employees, and by the end of the year, that number was up to 15. The numbers forced us to double up (and even triple up) in some offices. What was spacious in 2008 was downright crowded in 2012. We even started putting desks into our Living Room. So, in 2012, the search for a new location was a priority, and by November, we’d secured a new office. The only thing left to do was demolish it, and design it, and build an entirely new space. Luckily, it only took 11 months!

The Pfister Hotel

Besides all the fun of creating a new office, we also did a lot of video work in 2012, including some national TV commercial work, a Putzmeister holiday video (which won two Telly awards), and filming an insane amount of footage (and then edited said footage) for a documentary film about The Pfister Hotel.

We did a lot of shooting with our RED ONE, but we also used five different DSLR cameras to capture various footage for the doc. Auditing and editing was a huge undertaking, but the final product turned out amazing. It was shown at a private event in December 2012, and there has been discussions about bringing it to the national stage in the near future.

With 2004 through 2012 covered, that leaves just the present year, 2013 to deal with… and 2013 isn’t over yet, so we may still have a few surprises up our collective sleeves…

November 1, 2013 · Posted by in misc, video  

A Look Back: 2011

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The Pfister Narrator

2011 doesn’t seem like that long ago, but since we’ve already been through 2004, 2005, 2006, 2007, 2008, 2009, and 2010, it must be time for 2011!

Unlike some of the previous years, 2011 didn’t involve a move, or any new equipment from Hollywood, but there were still some significant events.

We launched the Pfister Narrator program in 2010 and saw Julie Ferris successfully complete her run in 2011. Later in the year, we were awarded a national Clarion award for public relations from the Association for Women in Communications for the program, which is still running today. It’s always great to introduce a new program that has legs and continues doing good things for a client.

Jason J.

2011 is also the year we brought on an intern specifically for some of our video work. Jason (JJ) joined us and we were darn impressed with his skills. We’ve had many interns over the years, but a few stand out–and when they really stand out, we can’t let them get away. So we hire them! If you’re counting, we ended 2011 with 13 employees.

Green Bay Packers

While This Time Tomorrow played a big role in 2010, it’s not the only charity work we do. We’ve also worked with Partners for Humanity over the years, and in 2011 we teamed up with former Green Bay Packers Antonio Freeman and Robert Brown to help out the Gridiron Greats.

That wraps 2011. All in all, a pretty good year! Join us next time for 2012, and then…

October 25, 2013 · Posted by in misc, video  

A Look Back: 2010

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This Time Tomorrow

This week, our look back will go back even further… to the year 2000 and the start of “This Time Tomorrow.”

In 2000, Cory Zimmermann’s friend and co-worker was diagnosed with Lymphoma. Cory was devastated that he couldn’t do more to help him through a difficult time. The helplessness inspired him to write a song titled “This Time Tomorrow,” which was later made into a music video, and became a vehicle to help people affected by cancer.

Fast forward to 2010 and the 10th anniversary of This Time Tomorrow, and with the help of z2, Cory led the charge to re-record the song, but this time, with a little help from his friends. More than dozen local musicians and vocalists joined in, contributing to the song and video, and many had their own stories of those they knew who had been affected by cancer. It turned out amazing.

But we weren’t done… When z2 gets into a project, we really get into a project. And if it’s for a good cause, that’s all the more reason to get involved, so we started planning a benefit concert featuring more than a half-dozen local bands, all to raise not just money–but awareness–about cancer and those affected by it.

That year, we also saw Deb Zindler named Woman of the Year by the The Leukemia & Lymphoma Society for our efforts, and then won 7 Telly awards for the video! (Plus a Communitas Award.)

So while 2010 was quite a year for z2 and our charity, 2013 is another big year. On Saturday, October 26th, 2013 is the 4th Annual Benefit Concert and CD Release. It’s a “dress to impress” event, and we’d love to see you there. Besides great live music by Erica Hoyt, Shealeigh, and I’m Not A Pilot, you’ll also see the new video featuring C. Thomas Howell and have a chance to win some impressive auction items, enjoy amazing food & drink, and best of all, help those in need.

October 18, 2013 · Posted by in misc, video  

A Look Back: 2009

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With more and more video production under our belt, 2009 saw the addition of a new piece of equipment, a RED ONE Digital Cinema Camera. While others were just starting to experiment with using DSLR cameras for video, we jumped into the high-end and started using the same equipment Hollywood productions were using for blockbuster films.

We also started our relationship with C. Thomas Howell (“Tommy”) who worked with us on a campaign for Assurant Health in 2009. We’ve continued working with Tommy on a number of things, including a photo shoot on the set of Southland, and just this year a music video for the This Time Tomorrow Foundation.

Oh, we also grew to 10 employees, which was a milestone not just due to it being double-digits, but also because we originally envisioned Z2 as a company that wouldn’t be more than 10 employees.

Whew! We’ve gone through 2004, 2005, 2006, 2007, 2008, and made it all the way to 2009… That leaves just 4 more years until we’ve completed a look back at 10 years of Z2 History!

October 11, 2013 · Posted by in misc, video  

2008 Office

The first four years of Z2 posed a few challenges, but nothing was quite as overwhelming as the move. Oh sure, we did move in 2005, but that was a pretty small affair, right down the street. 2008 marked Z2 leaving Delafield and heading to Pewaukee.


The new office was completely remodeled (mostly by us) and we did it all in about six weeks, mainly between the hours of 5 pm and midnight. There was 8,300 square feet to deal with. A little more than half of the new space was office, but the back was an amazing new (and huge!) photo studio, which allowed us to bring in large items like generators and even cars. Yes, we could easily drive cars into the studio, as well as lighting trucks for the more frequent video shoots we were doing.

The new office also provided a nice spot for a bar. Everyone has a bar at work, right?

The Bar

The move was definitely the biggest event in 2008, and we vowed to never move again…. well, we lied. That’s right. We’re moving. Again. Right now. It’s another “just down the street” move, but it’s still a lot of work, and a significant upgrade for Z2. Starting Monday, October 7th, 2013, we will have a new address!

We’ll have another post with details of the move coming soon!

October 4, 2013 · Posted by in misc  

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