Are you in need of a photo assignment? How about matching every Pantone color to things in the real world.

Photographer Paul Octavious started The Pantone Project, to do just that. Check out some of what he’s done so far at PetaPixel.

May 20, 2014 · Posted by in art, design, photo  

May is National Photo Month, so what better time to share some of our own photos. If you’re not a Flickr Fan, you may not have noticed our z2 Photo account, which features a good variety of our shots from the past 10 years.

Here are a few examples showing the variety of subjects we’ve shot.

C. Thomas Howell
Food: Beer and Burger
Fitness and Exercise
Button Block Building, Milwaukee

(Not a Flickr user? Don’t worry, we’ll have a few more photo-stalking options for you this month!)

May 14, 2014 · Posted by in misc, photo  

Crank up the ISO!

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Nikon ISO Test

Back in August of 2013 we talked about the Megapixel Race, and at the time ‘Better Low Light Performance’ was mentioned as a feature many users requested, and it looks like we’re getting there.

Check out this Nikon Rumors post with some high ISO comparisons. I’m still trying to wrap my head around the “409,600 ISO” mentioned. It seems like just five years ago (was it that long ago?) when the Nikon D3x could go to 6400 ISO. This puts the Nikon D4s having an ISO 64 times as high as the D3x!

Now, these numbers are the high settings, and you really won’t get quality shots at such high ISO, but if you do need to shoot a “black cat in a coal mine at night” at least you can.

Maybe the “Megapixel Race” is over and now the “ISO Race” is in full swing.

March 25, 2014 · Posted by in photo  


According to Forbes Magazine, This Photographer Just Made $15K In One Day On Instagram, which is amazing, right? I’m sure it makes you wonder how you can do it too!

I’ve really only got one issues with the headline, and that’s the “In One Day” part. Suggesting Daniel Arnold made $15,000 “in one days” does not account for the fact that he spends most days walking around New York taking photos with an iPhone and 35mm camera, sometimes up to 8 hours per day. He’s also been shooting for years, so there’s a lot of experience behind his work.

In photography, like any other creative art, there are different levels, and you may wonder why one photographer can charge $1000 per day while another can charge $500 per day, and it usually comes down to experience and knowledge. Which will often translate to “getting some photos” and “getting iconic images that define your brand”, at least in the agency world.

Daniel also has over 28,000 followers on Instagram (scratch that, it’s over 43,000 now.) He’s also been called “the best photographer on Instagram” and has been on the site since August of 2011. All of this adds up to “experience” you just can’t get in a single day.

So keep posting your photos…. maybe you’ll make $15,000 doing it, but most likely, it’ll take more than one day.

March 14, 2014 · Posted by in branding, photo  


36 Megapixels is good, but 48 Megapixels is better… of course 75 Megapixels would be even better, right?

The “Megapixels Race” as it’s been dubbed, is all about camera manufacturers releasing new cameras with higher Megapixels than their competitors (and their own previous models) but we’re doing pretty good with Megapixels nowadays. A Nikon D3x shoots at 24 Megapixels, and a Nikon D800 shoots at 36 Megapixels, and for most of our still photography needs, those are great numbers.

A recent survey showed that more Megapixels was one of the least requested features by users. ‘Better Low Light Performance’ was over 60% and ‘More Megapixels’ was under 2%.

For my own wish list, better low light performance is definitely up there, as well as improved dynamic range, and if I wanted to go crazy, I’d suggest an open system which allowed apps to run on DSLR cameras, like you can run on your phone.

Speaking of phones, the Megapixel Race happens there as well, which seems even more silly, since you’re dealing with a tiny lens and tiny sensor. Phones have definitely gotten better at creating quality images, but here as well I’m not convinced the primary focus should be more Megapixels.

In all cases, more Megapixels also means more storage and processing, larger cards, more hard drive space, more data moving across the wires (or wirelessly) and those are points to consider as well.

So… how many Megapixels are enough?

August 13, 2013 · Posted by in photo  

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