Fun with Fauxgos

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What’s a fauxgo? A fauxgo (fake logo) is a symbol or other small design created to represent a fictional company that exists only on film…

Check out for all of them, but here’s a few favorites…

Sterling Cooper
Dunder Mifflin

August 10, 2011 · Posted by in art, design  


I’m a Biggest Loser fan. Actually, I’d consider it a love/hate relationship. Yes, the show is long-winded and 97% cheesy, but I’m still drawn in by the amazing transformations that take place each season. It’s quite incredible.

What I’m not a fan of is the ridiculously obvious product placement segments thrown into the storyline. Each time I see Bob walk into the kitchen at the Biggest Loser house, I know he’s going to start pushing a product on the contestants and us viewers. That said, after several years of these lame scenes, I’ve finally just accepted them. Can you blame a weight-loss show for pushing products? Although irritating, it’s really a natural fit.

Now, here’s an example of an unnatural fit. I’m sitting in my living room watching Pawn Stars on the History Channel the other evening and one of the main characters walks into the shop with Subway breakfast sandwiches for his employees. He then proceeds to detail what ingredients are in each of them. I was so disheartened. (If you aren’t familiar with the show, it is all about daily dealings in a Las Vegas pawn shop and is usually fairly interesting.) The Subway placement seemed so incredibly out-of-place and its execution just too obvious.

Now I’m not knocking product placements in general. I think they can be effective when used in the proper context and when incorporated with discretion, but it seems like TV shows have a difficult time getting them right. Maybe its because the two I mentioned are considered “reality shows,” lacking trained actors and proper scripts? I’m not sure, but I do hope the execution improves sometime soon.

June 17, 2011 · Posted by in marketing, misc  

This was a fun project we did back in 2010 for Assurant Health. It’s a 10 second TV spot that was done using stop motion animation. We shot it using a Nikon D3x, frame by frame.

It took a few attempts to get what we wanted, and there was a good amount of Photoshop work in there as well (editing of all the individual images) before it all went to Final Cut for assembly.

Oh, we also composed and recorded the original music. The voiceover? That’s C. Thomas Howell.

As for the airplane itself, the only magic involved is a piece of aluminum foil we spray glued between two pieces of paper to get the plane to stay in position as it was folded.

There’s no crazy 3D rendering involved, no real complicated video editing, just a simple idea, a bit of trial and error, and some creative thinking. Sometimes that’s all you need. :)

June 16, 2011 · Posted by in photo, video  

This Could Be You!What Makes a Good News Story? While everyone thinks they have a special story to tell, the media doesn’t always agree. Here are few things the news outlets consider when selecting the stories they will be covering for the day.

Timing is everything and if it’s happening “now” the story is likely to be covered. Viewers and readers want the latest information, so anything dated is quickly discarded. That’s why police shootings, fires and car chases make the headlines.

How many people does the story affect? The media is interested in higher numbers. A flu outbreak that impacts hundreds is likely to be covered over a flu outbreak that hits a dozen people.

The media wants to cover stories that impact people where they live. It has more value if it stays closer to home. People here are more likely to read a story about higher gas prices in Wisconsin versus high gas prices in Georgia.

If you’re a familiar name your actions are more newsworthy. If a business man falls on the ice and breaks his arm, few will notice. If a state senator does it, it’s news.

These stories appeal to emotion. They are covered to create an emotion, action, or simply to tell an interesting tale. They can be quirky, but need to be memorable. If it’s a unique story, it’s also more likely to be covered.

When pitching a story to the media it’s important to consider what angle you are going for. The more work you do to make your story appealing to the media, the more likely it is to be covered.

February 23, 2011 · Posted by in misc  

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