VerveCast

The other day, a few other Z2ers and I were in a client meeting, prepared to give a presentation about social media. I’m always so thrilled when a client shows interest in expanding their marketing capabilities to the social sphere, so I was antsy to start discussing strategies and plans.

Needless to say, I was a little taken aback when the first question asked was, “So what is Twitter, really?” As someone who is ultra-involved in social media, it was a shock to hear someone ask this question about a social platform that’s been around for five years as of yesterday.

The client listened intently, however, as we gave a brief overview of the simple yet sophisticated tool, and the meeting participants remained eager to learn about how they could utilize this in an effective way for their business.

It seems, however, that these individuals are not alone in their lack of Twitter knowledge. That’s why, on the eve of their fifth anniversary, Twitter employees have gathered together to create a website and video explaining how to “Discover your World,” as they describe it.

And if nothing else, watch this video to see Snoop Dogg talk about his homegirl Martha Stewart.

Oh yeah, you read that right. And we’ll proudly exclaim that it is true… at least according to Sealy.

Do you remember ordering Chinese take-out with friends, cracking open the fortune cookies and adding “in bed” to your small hint of wisdom? Chances are, you had a giggle-fest upon hearing, “You will soon be the center of attention… in bed!”

Well, Sealy has a refreshing take on this wacky little game:

I was awash with immaturity when I came across this delightfully unrefined app created by a company that provides comfort under the covers. Simply take a photo of anything and add “in bed” at the end.

Immature? Probably. Hilarious? Yes.

Share these silly photos on Facebook or Twitter for all your friends to see. Albeit slightly stupid, we’re amused nonetheless. Thank you Sealy, for making us feel like 17-year-olds again.

A Behind the Scenes look at filming the foam roller workout video for Farm Tough over the weekend…

This was a two-camera shoot using a pair of Panasonic HVX200 HD cameras, shot in our Z2 Photo Studio.

I grew up playing with Hot Wheels toy cars. I built elaborate tracks, I rolled them around our kitchen floor, our driveway, and pretty much any surface that wheels would roll on.

I know that 30 years ago we all wanted jet-packs, and flying cars, and thought we’d be living on the moon by now, but while those things haven’t happened, it’s now 2011 and we’re on the verge of seeing Hot Wheels cars with video cameras built into them.

At $60 it may be a bit expensive for a kid’s toy, but I can see the hacker community making use of a small inexpensive camera for all sorts of home-built DIY projects from robotics to flying vehicles.

Who knows, maybe we’ll finally get those flying cars we wanted… and it looks like they’ll have built-in video cameras.

Someone recently asked the question: “How many more years until what we call “HD” content will just be known as “SD” content?”

In some ways, we’re already there…

Since we shoot at 4K using the RED ONE, we’re shooting at much more resolution than HD already… so really, HD output is small compared to what we are actually capturing.

This is only semi-true though, because even though we typically shoot at 4K, what we gain is the ability to crop the image, as well as run stabilization processing and not lose any of the image (as long as we do final output at less than 4K, which we do today, as we don’t show our work at 4K… yet.) We also occasionally shoot at 2K if we need to shoot anything at a high frame-rate (for slow motion.)

As far as actually being able to watch 4K videos, there will probably need to be a lot more bandwidth and processing power before it becomes the norm…