Do you think your tweets just alert your friends about what you’re thinking, but don’t do anything more? New social media statistics are stating otherwise and are proving that LinkedIn, YouTube, Twitter and other outlets are profitable for business. Here are a few facts that amazed me.
LinkedIn surpasses 100 million users

Best Buy has 2,500 employees helping people on Twitter

2011 Social Media Marketing Report – 58% of marketers surveyed are using social media for 6 hours or more every week

Facebook now tops Google for weekly traffic in the US

The second largest search engine in the world is YouTube

There are more 70 translations available on Facebook

After 23 years, Pepsi dropped TV advertising for last year’s Superbowl to spend $20 million on a social media campaign

It seems like the sharing of ideas is also helping companies increase their share of the profits. Businesses are reaching customers in a new and intimate way – and it’s proving to pay off.

June 22, 2011 · Posted by in misc, social media  

I remember going to the Book Fair in grade school to buy the Harry Potter books. Those little paperbacks got quite the beating, as they went everywhere with me until they were finished. I’ve grown up reading the books and watching the movies… so you can imagine how thrilled I was to see the upcoming (and final!) movie’s trailer just a few days ago.

In case you were wondering, I’m fully aware of how nerdy that makes me. And no, I’m not ashamed. (Okay, maybe just a little…)

Pottermore Website

But back to the point. This trailer led me to find out about Pottermore. Potter-what? My thoughts exactly. It could be, well, anything. Speculation includes an online game, new fan site or online encyclopedia about the popular wizard.

Now, normally I would find the lack of information irritating, but I’m sucked in. Perhaps it’s my love for everything Potter (want to take a guess at what I dressed up as for Halloween?), or maybe it’s the very intriguing campaign.

Pottermore Twitter. Location from the first tweet take users to a secret street view.

The coordinates take you to this street view spot.

Wait, wait! I saved the best for last. Owls have taken over a special YouTube page, and they’ve been gathering for days. Seriously. When I checked just a few days ago, there were only three owls or so.

Owls gather on the YouTube page, as a countdown for the announcement ticks on.

Okay, so maybe you’re not quite the Potter enthusiast I am, but you must admit, this does make you wonder what on Earth this announcement – and website – could be. My vote? An online game. But we’ll just have to wait and see, I guess!

June 21, 2011 · Posted by in branding, event, misc, social media, web  

When you think about Facebook, you think about your college friend’s status update about his new car or the Girl’s Night event or your old co-worker’s new baby photos. And if I’m doing my job correctly, you’re thinking about a brand because you really love their products… or they’re running a contest that you’re dying to win.

It’s just a guess, but one of the last things you’re thinking about is creating a constitution. On Facebook? You’ve got that right. That’s exactly what they’re doing in Iceland, and I have to admit, it’s a pretty genius way to make decisions for very large groups. Okay, maybe Facebook isn’t the most appropriate place, but the recommendations are flowing on in.

The 25-member council who is drafting the new constitution is actively crowdsourcing information for the updated document – from livestock treatment to natural resources. And Facebook isn’t the only social application being used to gather information. The council is also seeking out recommendations on Twitter, YouTube and Flickr.

A site dedicated to the creation of the new constitution says, “In this way the Constitutional Council [emphasizes] an open communication with the Icelandic nation and has given the people an opportunity to participate in the formation of a new Constitution of the Republic of Iceland. The Council’s work can also be seen on the major communicative media such as Facebook, Youtube and Flickr. Every day short interviews with delegates are put on Youtube and Facebook.”

As reported on SmartPlanet, Thorvaldur Gylfason, a member of the Constitutional council, said, “The public sees the constitution come into being before their eyes. This is very different from old times where constitution makers sometimes found it better to find themselves a remote spot out of sight, out of touch.

This brings a whole new meaning to the idea of “by the people, for the people.”

June 14, 2011 · Posted by in misc, social media  

Brands try a lot of different things to get “Likes” on Facebook. Heineken managed to get one million likes and then decided to send out a crew of women to give something back, thanks in the form of hugs.

It’s brilliant. Instead of just getting one million fans and leaving it at that, they leveraged it into a YouTube video showing the hugs happen.

There’s a lot of well done videos in Heineken’s YouTube channel, and I’m not even a beer drinker. Of course I typically use that as my gauge of whether advertising is interesting or not… if it’s something I’ve never bought in the past, and probably won’t buy in the future, but still grabs my attention, it’s good advertising.

February 17, 2011 · Posted by in branding, marketing, social media, video