February 6, 2017 · Posted by in misc  

Cinematography, creative advertising, subliminal messaging – these are a few of our favorite things. That’s why the team at z2 looks forward to the Super Bowl commercials every year. This year, we decided to rate our favorite Super Bowl commercials by giving them superlatives.

Most Impactful: https://vimeo.com/202594839

Most Comedic: https://www.youtube.com/watch?v=f8X8Ygy5VjI

Most Relatable: https://www.youtube.com/watch?v=HhtHflDrnAU

Most Powerful: https://www.youtube.com/watch?v=G6u10YPk_34

Best Product Advert: https://www.youtube.com/watch?v=xKfx-LfB0Pk

Most Inspiring: https://www.youtube.com/watch?v=f06ng5cII8o

Most Nostalgic: https://www.youtube.com/watch?v=2Di1kqa6fiE

Most Relevant: https://www.youtube.com/watch?v=7ZmlRtpzwos

Most Inclusive: https://www.youtube.com/watch?time_continue=27&v=yetFk7QoSck

Best Life Lesson: https://www.youtube.com/watch?v=aYeXldMEpV8&feature=youtu.be

Most Visionary - https://www.youtube.com/watch?time_continue=60&v=aQn5wiDyUHo

Most WTF: https://www.youtube.com/watch?v=bXPGD7vvbko

Most Likely to go Viral: https://www.youtube.com/watch?v=xT85CFxs-lM

Most Underrated: https://www.youtube.com/watch?v=uPrZeB50GV8&feature=youtu.be

Best 90s Humor: https://www.youtube.com/watch?v=gEFkLWds8EQ

Sleeper Pick: https://www.youtube.com/watch?time_continue=41&v=3QO1LVh9O1I

Which commercial was your favorite?

January 5, 2017 · Posted by in social media  

Snapchat has been around since 2011 and is consistently adding new features and updates to entice and engage users. However, many brands are still weary of using the platform for advertising and promotion.


Snapchat generates 10 billion+ daily video views and reaches 41% of all 18-31 year-olds in the U.S. on any given day. As the most active social network behind Facebook, Snapchat is worth a second look. Snapchat Geofilters are an excellent, cost-effective way for brands to ease into the Snapchat world.


Snapchat Geofilters are overlays for “Snaps” that can only be accessed in certain locations at specific times. Businesses and individuals are able to purchase On-Demand Geofilters (inexpensively) for an event, business or location, and incorporate brand logos and trademarks. Snapchat has a variety of pre-made graphics for purchase, or you can commission a designer or agency to create one.


Geofilters can be created for events, trade shows, product launches, weddings, fundraisers, sporting games, community events, holidays, landmarks and more. When people attend your event, snap a photo or shoot a video and swipe left or right, they will find your custom Geofilter and have the option to attach it to their Snapchat.


We’ve created Snapchat Geofilters for several of our clients, including Morris Inn and the This Time Tomorrow Foundation (TTTF). Morris Inn uses them for Notre Dame football games to increase brand awareness and add a fun element to their hotel. We recently created a specific Geofilter for the TTTF Annual Storyteller’s Gala for attendees to use while biding on auction items and enjoying live music and performances. The Geofilter views and uses are trackable and insights are simple to obtain.


009764_MI_Snap Chat Geofilter_MI_R1-1


009764_MI_Snap Chat Geofilter_ND_vs_Stanford_R1c2-1




Snapchat users look for Geofilters everywhere they go and enjoy finding new, creative overlays for their pictures and videos. An easy and inexpensive way to reach your target audience in a creative way, Geofilters are the perfect introduction to the wonderful world of Snapchat.

December 13, 2016 · Posted by in misc  

In September, our social media specialist, Amanda, attended the Social Media Success Summit (SMSS) presented by Social Media Examiner. SMSS is a four-week summit with live social media sessions from the world’s top social media authorities, authors and practitioners. The summit this year focused on Facebook, YouTube, LinkedIn, Snapchat, Pinterest, Instagram, Twitter, Facebook Live, Analytics, Video and Tools/Apps. Here are Amanda’s top five takeaways from SMSS 2016.

Screen Shot 2016-12-13 at 3.17.50 PM

  1.  Video is king across all social media platforms.
  • The Facebook team predicts that in five years Facebook will be all video
  • Facebook video has 135% greater organic reach than photos
  • Social video generates 1,200% more engagement than text and photo
  • The amount of hours spent viewing YouTube videos increases by 100% year over year
  • 96% of consumers find videos helpful when making purchasing decisions
  • Four times more people want video over copy for instructions
  • By 2018, 79% of all global consumer Internet traffic will come from video
  1. The human attention span is lower than ever.
  • The amount of time it takes for people to decide if they will stay or go when watching a YouTube video is only eight seconds. It is so important to make the first eight seconds impactful and concise, and to get your message across quickly in order to draw people in enough that they’ll stick around for the rest of the video.
  1. Snapchat is one of the best story-telling tools.
  • Snapchat has 200 million users and garners more than 10 billion daily video views
  • On any given day, Snapchat reaches 41% of all 18-34 year-olds in the U.S.
  • It is the most active social network behind Facebook, and is the perfect tool to tell a story, provide value and entertainment, and generate awareness, interaction and insight
  • People love to see the people behind a brand and Snapchat is a great way to humanize brands
  • Each story should have a beginning, middle and end, but should be concise enough to keep your audience engaged
  • There are countless features like tap, screenshot, filters, chat, swipe down, memories, stickers and others that can help your story stand out of the noise. And don’t forget Geofilters! We will cover those in an upcoming blog post.
  1. Live Video is a great way to build relationships and a community for your brand.
  • Live video platforms like Facebook Live enable you to interact with your fans and customers at the drop of a hat
  • You can communicate directly with your audience by asking and answering questions they leave in the comments
  • There are countless ways to use Facebook Live to market your business, such as Q&As, behind-the-scenes footage, tours, how-to broadcasts, product launches, DIY/project walkthrough, events and trade shows, interviews and more
  • Facebook Live is currently the most used platform for live video, but Instagram recently launched Live Video and Periscope is another option
  • Two new Facebook Live features that are coming soon are Facebook Live for desktop and two-party broadcasts, so keep an eye out!
  1. Engagement is queen and she rules the house. 
  • The average Facebook user checks Facebook 14 times a day
  • Out of 1,500-15,000 stories per session, each person sees only 300. That’s why it’s so important to have a solid social media strategy consisting of compelling content that is highly shareable, timely and relevant.
  • Of all social networks, the three with the highest engagement rates are Snapchat, Live Video and Instagram
  • Traffic from Instagram has the lowest bounce rate of all social media because the only links available are in a user’s bios so followers need to actively go to your bio to click on a link
  • Instagram has 300 million daily active users with 28% of all Internet users and has a 58 times higher engagement rate than Facebook
  • 68% of Instagram users regularly engage with brands compared to only 32% of Facebook users

Social media is an ever-changing field and staying educated on new platforms and features is part of our job as a branding company. If you are interested in how z2 can help you stand out from the noise and up your social media game, reach out to us at info@z2marketing.com.


All About Jason

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November 8, 2016 · Posted by in misc  

Meet Jason, one of our talented graphic designers who spends his days creating. From logos to brochures to social media images to menus, Jason has designed it all. Inspired by film and art, Jason (or JMac as we call him) brings a unique sense of creativity to the z2 team.


Jason M


Describe a typical day at z2 for you.

Chasing deadlines and hoping that today is the day that someone brings in donuts… or anything really. Just feed me.


You’re stranded on a deserted island, what three things would you bring?

Strictly practical; A machete, a water purifier, and a fire starter.


What’s your favorite Wisconsin activity, pastime or place?

Drinking, obviously.




Where is one place you’ve always wanted to go and/or where is your favorite place you’ve ever visited?

I’ve always wanted to go to space, but I’ll settle for Amsterdam.


What is your pet peeve?

Obnoxious noises. Including, but not limited to, Nickleback, people who talk in theaters and my downstairs neighbors.


Celebrity crush.

Emma Stone. I think she’d get my sense of humor.


If you could pick one superpower, what would it be?

Eternal life.


Who would you want to play you in a movie about your life?

Jake Gyllenhaal circa Donnie Darko


What’s the #1 most played song on your iPod?

Right now, probably something by Big Data or Grimes.


What is your best z2 memory?

Eating all the crazy, delicious food at El Ideas for our Christmas party.




What is your favorite quote?

“All changes, even the most longed for, have their melancholy; for what we leave behind us is a part of ourselves; we must die to one life before we can enter another.” – Anatole France


If you could live in any era, what would it be?

Some time in the distant future.


If you could have dinner with anyone, dead or alive, who would it be?

Bill Murray or Conan O’Brien. I don’t think I could make it through the dinner without spitting my food everywhere with either of them.






October 27, 2016 · Posted by in advertising, branding, design  

How do you rebrand an iconic destination loved by locals and out-of-towners alike, without sacrificing its original charm?


When our client, The Marcus Corp., purchased the legendary Milwaukee landmark the SafeHouse last year, we were assigned this epic mission. The previous owner of the spy-themed restaurant and bar opened it nearly 50 years ago and had made minimal changes to its initial brand since.


While the one-of-a-kind restaurant concept didn’t change, the brand needed a significant refresh. This led to one of our most fun projects to date (and, of course, several spy-themed agency pun-offs).


From the restaurant’s logo, menus, and photography, to t-shirt designs, glassware, and even programming/event ideas, we touched almost every aspect of the SafeHouse’s new brand.



Previous Logo

Previous Logo

Updated logo

Updated Logo

new menu 1

New Menu

new menu 2

New Menu

new t-shirt design 2

New T-Shirt Design

new t-shirt desgin 1

New T-Shirt Design

print ad

Print Ad

Stop by the SafeHouse to check out the changes, including exciting new specials and events and an awesome new menu. Just make sure you know the secret password!


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