November 8, 2016 · Posted by in misc  

Meet Jason, one of our talented graphic designers who spends his days creating. From logos to brochures to social media images to menus, Jason has designed it all. Inspired by film and art, Jason (or JMac as we call him) brings a unique sense of creativity to the z2 team.


Jason M


Describe a typical day at z2 for you.

Chasing deadlines and hoping that today is the day that someone brings in donuts… or anything really. Just feed me.


You’re stranded on a deserted island, what three things would you bring?

Strictly practical; A machete, a water purifier, and a fire starter.


What’s your favorite Wisconsin activity, pastime or place?

Drinking, obviously.




Where is one place you’ve always wanted to go and/or where is your favorite place you’ve ever visited?

I’ve always wanted to go to space, but I’ll settle for Amsterdam.


What is your pet peeve?

Obnoxious noises. Including, but not limited to, Nickleback, people who talk in theaters and my downstairs neighbors.


Celebrity crush.

Emma Stone. I think she’d get my sense of humor.


If you could pick one superpower, what would it be?

Eternal life.


Who would you want to play you in a movie about your life?

Jake Gyllenhaal circa Donnie Darko


What’s the #1 most played song on your iPod?

Right now, probably something by Big Data or Grimes.


What is your best z2 memory?

Eating all the crazy, delicious food at El Ideas for our Christmas party.




What is your favorite quote?

“All changes, even the most longed for, have their melancholy; for what we leave behind us is a part of ourselves; we must die to one life before we can enter another.” – Anatole France


If you could live in any era, what would it be?

Some time in the distant future.


If you could have dinner with anyone, dead or alive, who would it be?

Bill Murray or Conan O’Brien. I don’t think I could make it through the dinner without spitting my food everywhere with either of them.






October 27, 2016 · Posted by in advertising, branding, design  

How do you rebrand an iconic destination loved by locals and out-of-towners alike, without sacrificing its original charm?


When our client, The Marcus Corp., purchased the legendary Milwaukee landmark the SafeHouse last year, we were assigned this epic mission. The previous owner of the spy-themed restaurant and bar opened it nearly 50 years ago and had made minimal changes to its initial brand since.


While the one-of-a-kind restaurant concept didn’t change, the brand needed a significant refresh. This led to one of our most fun projects to date (and, of course, several spy-themed agency pun-offs).


From the restaurant’s logo, menus, and photography, to t-shirt designs, glassware, and even programming/event ideas, we touched almost every aspect of the SafeHouse’s new brand.



Previous Logo

Previous Logo

Updated logo

Updated Logo

new menu 1

New Menu

new menu 2

New Menu

new t-shirt design 2

New T-Shirt Design

new t-shirt desgin 1

New T-Shirt Design

print ad

Print Ad

Stop by the SafeHouse to check out the changes, including exciting new specials and events and an awesome new menu. Just make sure you know the secret password!


October 21, 2016 · Posted by in misc  

Our fall intern John H. Wolfe IV began his stint at z2 in the beginning of October and has been dabbling in a little bit of everything each week. He is very excited for the coming months and challenges ahead.


John graduated from the University of Wisconsin – Milwaukee with a Bachelor of Arts degree focusing on advertising & public relations. His experience has been almost exclusively in the service and hospitality industries, which has enabled him to use that frame of mind to see different perspectives than most. Along with his education, the love John has of helping guests and clients has led him into the advertising industry.


His favorite part of undergrad was creating actual ad campaigns; both commercial and non-profit. The role he felt most comfortable in was account services. “I enjoy being involved in a lot of things at once and trying to prioritize different projects simultaneously,” John says. “Leading brainstorming sessions and guiding the team along the path to completion was the most fulfilling thing for me.” He hopes to be able to fill a similar role at an agency in the near future.


John’s family moved around a lot when he was growing up, so he had to adjust to a lot of different scenarios and people throughout his life. He definitely considers that an advantage now because it forced him to develop very strong interpersonal skills as a result. Currently, John is the only person in his family who lives in Wisconsin. Even as wanderlust tries to take over, he says he is partial to Wisconsin due to the incredible kindness of the people and the strong sports culture.


Speaking of which, if you’re looking for his personal interests, sports are definitely atop the list of favorites. College football, basketball, NFL, MLB, NBA and even a little soccer here and there all garner John’s attention over the course of the year. “Badger and Packer football take priority over everything though,” he says. He also enjoys binging on television series, spending time with his lovely girlfriend, and sampling various bourbons and beers in his free time.


Welcome to z2, John!


October 13, 2016 · Posted by in misc  

Meet Rebecca, the newest addition to our account team. Originally from the greater Milwaukee area, Rebecca received her undergraduate degree at St. Norbert College and a master’s in global political relations from Loyola University Chicago. After attending a Masters in Communication’s Branding and Networking workshop at Northwestern University, Rebecca knew she wanted pursue a career in marketing and management. Here at z2, she works with clients, designers and account executives as an account coordinator to understand each brand and grasp the day-to-day management of our wonderful accounts.


Describe a “typical day at z2 for you.

I start the day by drinking about 3 to 4 cups of coffee and getting overly hyped about the workday by catching up on emails and reading the latest marketing news.

After that, every day has been different at z2. From sending out ads to publishers to tracking down my new co-workers for materials for a photo shoot to visiting clients. One of the best parts so far is getting to know and work with my new coworkers. It’s amazing to be surrounded by such creativity and passion for what they are doing. It truly inspires me to do more and push myself to be just as creative and passionate about what I am learning to do.


What’s your favorite Wisconsin activity, pastime or place?

Farmers markets, festivals, and flea markets in the summer – WI knows how to take advantage and appreciate the season.

Farmers markets are one of my favorite things to do on a Saturday or Sunday morning. The festivals are always fun whether they are celebrating a culture and/or good food, or just really good music like Mile of Music in Appleton. I am also in love with bringing vintage pieces back to life, so its fairly typical I come back from whatever estate sale or flea market I can find with a large dresser/table/chair or an armful of vintage items.


You’re stranded on a deserted island, what three things would you bring?

1) Water

2) SPF 50 sunscreen

3) Tom Hanks – He has been in enough of these survival movies to have an idea of what to do


Where is one place you’ve always wanted to go and/or where is your favorite place you’ve ever visited?

This answer consistently changes, but currently I would love to travel to central Europe: Budapest, Prague, Vienna, etc.

New Orleans during Jazz Fest is one of my favorite trips so far. We heard music from gospel to jazz to famous artists like Stevie Wonder. We also stayed at an Air BNB hosted by an Australian who had some pretty incredible stories and knew all the best local actives.


After biking back from Jazz fest

After biking back from Jazz fest

Rebecca and Phil, watching Stevie Wonder

Rebecca and her boyfriend Phil, watching Stevie Wonder

 What is your pet peeve?

When a sock comes loose in a boot or shoe. Drives me crazy.


Celebrity crush.

Ryan Reynolds


If you could pick one superpower, what would it be?

Omnilingualism – It would be amazing to understand and communicate to anyone anywhere in the world.


Who would you want to play you in a movie about your life?

Anne Hathaway


What’s the #1 most played song on your iPod?

I haven’t kept track, but my go to band is usually She and Him.


What is your best z2 memory?

Surprise birthday gathering! (So far) Apparently they do it for everyone, but being new I had no idea it was coming.


What is your favorite quote?

“Do you know what’s better than being cool? Being Happy.” – Taylor Swift.


If you could live in any era, what would it be?

1920’s – I’d have a swinging time! So much glitter and glamour (based on The Great Gatsby)


If you could have dinner with anyone, dead or alive, who would it be?

Emma Watson #HPFan4Life #UN #Heforshe





August 4, 2016 · Posted by in misc  

On Tuesday, Instagram came out with Instagram Stories, a feature suspiciously similar to Snapchat that lets Instagram users share photos and videos that appear in a slideshow format and disappear after 24 hours. Like Snapchat, users are able to type, draw and use emojis on their stories, but unlike Snapchat there are no filters or sponsored stories – yet.


There are a lot of mixed emotions around Instagram Stories. Some are confused at the uncanny resemblance and talking about boycotting Instagram stories, while many are wondering if they should switch solely to Instagram. After all, why have two apps that do the same thing?


One thing is for certain. Instagram saw the potential and performance of Snapchat and wanted in. Instagram CEO Kevin Systrom said, “This is about a format, and how you take it to a network and put your own spin on it.” And Instagram Stories was born.


So, how can you as a brand take advantage? Many companies are shying away from Snapchat because they see it as a social media platform for the younger generation or as an app that takes too much time and may not see an immediate payoff. However, most brands that use Instagram regularly are seeing steady and rapid growth.


Instagram Stories are an easy segue into the live video feature that is popping up everywhere and here to stay. Many companies already have an Instagram audience, so you don’t have to worry about building an entire new audience on Snapchat. And unlike Facebook Live, the stories only last 24 hours and you don’t have to deal with comments or questions. You only have to invest 10 seconds at a time and zero dollars into Instagram Stories and everyone who already follows you on Instagram has access. People love to see the people behind the brand, and Instagram Stories might actually be the perfect #bts platform.


Now, as with any popular social media platform, advertising will eventually come. But for now, share your behind the scenes moments with your #Instafam! And don’t forget to follow z2 on Instagram at z2marketing.


Instagram Stories


z2 Insta

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